“Will I lose my Google ranking if I update my website?” is a question that most of us have regarding website design. If done incorrectly, the answer to this question is yes. There have been numerous instances where users have experienced traffic loss as a result of migration. If you want to revamp your website without sacrificing SEO, there are a few things you should keep in mind. In this blog, we’ll go through several key measures to help you redesign a website without losing SEO.
Never attempt to test an existing website while building a new one. Copying your existing website to a temporary URL and testing on that temporary URL is always a good idea. Change the domain when the website is ready on the temporary URL.
We do not advocate working on your live website because many things might go wrong when you make updates. The next thing to keep in mind is that the temporary URL should not be indexed by Google, resulting in duplicate content issues.
You can use one of the many free broken link checker tools accessible on the internet to test your new website. You can also do this by installing extensions on your web browsers, such as Firefox or Chrome.
It’s common to modify the slug of a page while redesigning a website. It’s also critical that you notify the search engines about the modifications.
If you don’t do this, your search ranks will suffer, and your domain authority will drop, resulting in a loss of organic visitors. Take your site map and save it as a text file to build a list of all pages quickly.
It will help if you redirect your new pages away from the old ones so that Google and other search engines are aware that the URLs of these pages have changed.
As a result, other search engines including Google will not consider these two pages to be separate. This is how you may change your URL without affecting your SEO ranking.
This is the step you’ve been looking forward to for a long time. It’s time to switch to your new website when you’ve finished designing, producing, and testing it. You’re just a few clicks away from launching your website.
If your website is large, you can also transition to the new one in phases. However, Google advises doing it all at once because it will speed up the crawling process.
Your new website is now up and running. After going live, you’ll need to double-check a few items to ensure that the new website is functioning correctly.
After you’ve gone online, run the following tests:
First and foremost, you must verify the new website for broken links.
The next step is to make sure Google Search Console has confirmed the new website.
Now you must ensure that the new website is correctly indexed.
Finally, keep an eye on your ranks. You can do this by using any of the internet rank checker tools.
After you’ve double-checked these points, you’ll be ready to go. It’s still crucial to maintain a careful eye on the new site’s performance. A single line of code can sometimes throw the rhythm off.
Website Redesign Disaster – Search Engine Journal
Website Redesign: Re-launching Without Losing Sleep – Search Engine Watch
Moz – Site Redesign – Online Marketing Checklist
It’s crucial to keep an eye on the situation after making any adjustments to your website. Keep an eye on the following using any tools you have at your disposal:
Webmaster Tool errors
These things will aid in the detection of any issues. You can swiftly investigate and make any necessary modifications if you find your rankings dropping.
When Google tries to crawl your site, Webmaster Tools reveals issues, so you know you need to be proactive and investigate the matter.
Relax a little after you’re sure there aren’t any problems. You don’t need to be so watchful about these things. You can focus on promoting the site while continuing to work on SEO growth and maintenance.
Contact Sirchend Softwares for all your Website Redesign requirements.
Our expert team understands the complexities of formulating and executing content management systems, usually referred to as CMS Website development, for developing technical expertise for your goods, methods, and operating systems.
Sirchend Softwares takes pleasure in providing a wide range of services to help you achieve the content goals you may have for your goods, procedures, and activities.
Your content requirements are unique, and they will not be the same as those of the business down the street or on the other side of the planet. We develop solutions that best meet the demands of our clients, even if they do not fall within the “conventional” content box.
We will collaborate with you to create a strategy that fulfills your objectives while also assisting you in achieving your business goals. After the design is finalized, our in-house team of technical writers, instructional designers, media specialists, computer programmers, program managers, and others get to work on generating and arranging the information and course materials you require.
We create CMS site designs with a personalized, complete layout that smoothly changes according to screen size as the Best CMS Development Company. Cost-effective. Reduced turnaround time. Innovative technology that is simple to upgrade. Further modules can be added based on your needs. As a top CMS Web Design Company, we build websites that are simple to administer, and you can quickly alter the content after installation.
We can create unique layouts and bespoke themes with complete organizational brandings, like logo, color scheme, and even content arrangement. We have a skilled staff with vast expertise in creating UI/UX that adapts effortlessly based on screen resolution.
Are you searching for the perfect CMS web development firm? Let us help you with your entire website utilizing popular CMS systems such as WordPress, Joomla!, Magento, Shopify, and WooCommerce. Our CMS experts can adapt the web development solution to your needs, whether you want to publish an informational website, an e-commerce website, or even a mobile app.
Our CMS website creation services encompass comprehensive design and layout and modify the framework’s back-end deploying high-quality websites on all modern CMS systems. We can design and build increased websites for your company using any modern CMS website development technology.
We can give you comprehensive CMS customization services from designing, development, and deployment, which may involve structural modifications to the CMS platform. Although a typical, modern CMS includes all of the attributes you’ll ever need to manage a website, every business has unique requirements, which necessitate customization in terms of design, layout, and the dashboard section, which may have multiple aspects than the standard CMS setup. We are capable of programming. We can design UX/UI. We may also create bespoke add-ons for your preferred CMS.
Do you want to combine the CMS you intend to use with your current SaaS enterprise solution, or perhaps with another website or CMS you already use? We have established a reputation as a very trustworthy bespoke CMS development business.
Custom CMS integration is something we can assist you with. We can make knowledge and analysis engage with one another. We can set up safe links with your legacy systems so that your CMS can pull data from previous necessary data. Complete compatibility with all major CMS frameworks.
Are you looking to migrate your existing website to a mainstream CMS? Whether you want to migrate existing sites to a CMS or bring your website into one CMS from another (from Drupal to WordPress, for example, or from Magento to Shopify), we can help you with that.
Migration from one CMS to another better CMS has the features you need brings opportunities and challenges. An expert team like ours can help you smooth the transition with all your data and layout intact.
CMS support and maintenance may be required at various stages. Such as modifying the layout to combining the shopping cart CMS (WooCommerce) with your existing informative CMS (WordPress). Perhaps you want a bespoke CMS plug-in or add-on, or maybe you wish to improve the security of your IT architecture. You want a smartphone CMS website that includes your shopping basket. Our skilled IT staff can help you with CMS maintenance and support in whatever way you need it. Contact Sirchend Softwares.
Designing an e-commerce website is logically one most important thing to do. This basically creates a good impact on the people visiting the website. Designing the website partially includes the enhancement of features built-in. If your website seems to be outdated, make sure you apply methods efficiently for the designing. Applying methods usually means changing the look of your website with all the necessary information listed. Formally and most importantly, the contents you’re choosing to showcase through your website should be new and unique related to your business motive. You must need to create valid and top-quality backlinks for the blogs related to your business. Standing out at the very top of the crowd, the backlinks play an important role for the internet users in making them visit your website on a frequent basis.
On the contrary, Sirchend Softwares is undoubtedly providing genuine help to its customers with their e-commerce websites. The company enjoys a versatile figure of highly qualified professionals. With the help of the professionals, you can gather enough knowledge of the market and trigger at your competitors. Sirchend Softwares is renowned to be the best place to design an e-commerce website, according to the customers and the market’s perspectives. The company strategize with the best possible ways of creating facts to enlighten your website in a more enhanced way. Being the leading in the market, there are some ways to design an e-commerce website set by Sirchend Softwares. Let’s have a look at them.
You should always choose to design your website in a simple way as it is always better. Adding lots of elements on to your contents and other information creates a jam for the viewers’ eyes. Simple things are easier to read, especially in a short span of time.
Putting yourself in visitors’ shoes, you can think of the potentiality and needs. Also, you can measure the circumstances by questioning yourself with the best possible layouts to be created and information to be garnished and enlisted.
When it comes to shopping, people will definitely need to come across good branding contents. The design should be made accordingly. For the customers, branding of the business is the first thing that comes into their minds.
The high-quality images are the hole and sole of your e-commerce website. The images should be providing an outlook of your business along with attracting customers.
You need to choose the right colours and fonts for the betterment of your website. The colours and fonts create a huge impact on the visitors of your website. This, anyway, increases the span of them staying in your website.
While designing your e-commerce website, you must add a ratings section where people can rate your services from 1 to 5. Alongside, add testimonials section where you will feature customers photos with quotes adding contents of their experiences. Basically, you need to find ways of showing the positive feedbacks given by your existing customers to your potential ones.
Followed by the set of ways, Sirchend Softwares assures you of designing your e-commerce website properly. The company precisely works under the rules and regulations of the market. So, no harm will be caused in the way of designing your website. Talking of faith, Sirchend Softwares highly need this from your side for settling down your business efficiently.
Undoubtedly, we are all in a very difficult situation. Every moment we are going through a collision. This is even truer in the case of businesses especially the small industries who have suffered too much. This is the fact that the hotel industry, restaurant, travel, retail store, real estate & many more are suffering. Every day profit is getting much less because the number of customers has decreased a lot. Besides, now everyone has to go through many rules, laws and protections due to Covid issue. Most people are preferring work from home. But those businesses for which work from home is not possible are facing more problems. Many customers have reduced their daily expenses and they are thinking more about their future. Moreover, there are many costs due to medical reasons. But it is possible to achieve success and growth by overcoming these obstacles. Just you need to change your perspective and understand the new way of success. Know and understand our next suggestion. It will be special and very helpful for your business growth.
We should create a website that will be almost error free and visitors will get maximum benefits from it. Not only that. The website must be SEO friendly. So that search engines can easily crawl and index the different pages of the website. This means that all your activity must be user centric. If we create a website only for ranking and business profit purpose, then we will get a limited benefit from it. Here are the things to keep in mind when creating any website.
Your website will be professional and attractive to the users so that it can easily attract their attention. Website menus submenus and other features will be in such a way that the main theme is easily reflected. The main content of the website should be easily accessible to the general public. And for that, responsiveness is a very important issue. It should also be noted that the user can reach his specific target with a minimum click. 1) Architecture, 2) Navigation, 3) Functionality, 4) Usability, 5) Design and Development. These are the 5 aspects of website design and we should follow all the guidelines specially Google recommendation. Here are the features you need to focus while Designing and Developing your website.
Define the target audiences
Set goals and objectives
Create a sitemap
Analyse the sales value
Set the time duration
Define roles and responsibilities
Keeping visitors from bouncing off your pages so quickly
Make the library of downloadable information more accessible
Responsive and informative pages
To be more visually aligned with your brand
To improve navigation to average more pages per visit
Make your site more SEO friendly
Color should be light and sober
There should be a corporate look
Smart but depth concept
Advance updated design & look
We can use blue, white, gray and black combination
Good Navigation & Bread cramp
Proper and Easy visibility of theme
Simple & Corporate Look and Design with proper alignment
Coding should be clean and simple. Text to code ratio should be over 25% and 60/40 text to image ratio
Coding should be according to W3 standard compliant
Correct Html CSS Elements and semantics programming
SEO friendly Development
Less Images and Rich Content
404-page design and no broken links
Page URL should be subject specific with at-least 1 keyword should be included
All the images should be alt image tag or name (please add the keyword
All the text in the page should be selectable and do not use text as image
If possible, please create RSS feed and place a link at the bottom along with the social links
Free Tools and Tutorials or Newsletter Download etc.
Any other Free Offer
This is also an important factor of your business growth. Website Re-design is very essential for any website to intact it’s marketing and resource value. Re-design also create an attraction and interest among the viewers and thus the chances of getting potential and targeted traffic increase. It is also recommended to re-design or at-least modify the website once after a year. Also, we can get Google SEO benefits out of this. Here are some of the core benefits of Re-design your website:
User Experience and Quality – Website design, looks, architecture, navigation, functionalities, content will be improved and thus the users will access and browse the site more easily with all the desire information.
Importance and Trust-worthiness – No. of webpages will increase and updated by content and features and thus it will be more important and trust-worthy to search engine and viewers.
More Exposure – If the site is responsive and made with all the latest technology and design then it will reflect more among the customers and thus the brand value will increase.
Traffic and Social Sharing – All the activities of re-design a website will always increase the chance to increase traffic and social followers, sharing and likes along with keywords ranking into the search engine.
Security and Functionality – Security like virus, spam and malicious software protection and functionality like faster loading time will be improved more after re-design and modify a website by targeting the present mistakes in the site.
More Sales – If the website is more reachable to the viewers and customers with easy access, stunning looks and features and targeted quality content, the chances of getting the good sales increase more.
Test Whether Your Pages Are Mobile-Friendly or Not
Check in Google Webmaster Tools Account for Messages Pertaining to Mobile Usability
Check your CMS specific recommendations
Check Site Speed and Load Time
Ensure Your Website Doesn’t Use Flash
Make Sure That You Use Standard Fonts for the Content on Your Site
Optimize Your Images
Keep a Tab on Your Redirects
Use Mobile-Centric 404s
If the website is SEO-friendly, it is not only useful for search engines to crawl, index and optimize the webpage, but it is also very useful for Google ranking and user access. There are some rules to follow to make a website SEO-friendly. If you do not have any knowledge about this then you can follow Steps to a Google-friendly site. The best time to make your website SEO friendly is when you are building the website. Always follow the basic SEO first. Here are some things to keep in mind when it comes to making webpages SEO-friendly.
Webpage URL Writing – Website URL should be relevant according to their page subject. That means one important and most relevant keyword should be there into each and every web-page URL. So, web developer should follow the guidelines of the webmaster while write the name of the file.
Keyword Research – Keywords research is a key element. Use relevant and popular keywords with uncommon combination or some related phrase with the important keyword. Keyword research tool like Ubersuggest, Google Trends and Google Keyword Planner will help you a lot.
Internal Links building
Title Tag Optimization
Anchor Text and Heading tags optimization
Quality Back Link Building
Avoiding Black hat SEO Techniques
Fresh, Relevant and Quality Content
Structure Data Markup
Content is one of the main reasons of success whether it is web content or blog or any article or SEO related content. Fresh, relevant, informative and quality content is very important for SEO perspective and it also attracts targeted visitors. Not only this, it also leads to more returning visitors. Content should be targeted. The length of the content should be according to the Google Guidelines. Image in a webpage should be less than the content. Also try to avoid animation. Duplicity in the content should be avoided. There are few good tools for content writing. Content writing tools like Grammarly, Copyscape, WordStream are very good and popular. Adding important keywords and make it bold is an important factor of content writing. Also anchor text (link in the keyword) create outbound and inbound links into the content. H1 and H2 tags are two key points of content writing along with attractable taglines. A continuous effort of doing R&D will be helpful to understand and gather more knowledge in this field.
We know that it is sometimes very difficult to implement all of the above points because of the different types of businesses and their various requirements. However, if we sit down and discuss with a webmaster or SEO expert before creating a website and take the right plan with their advice, then we can get very good results in the future. This can be done with the help of an expert Digital Marketing Agency who will take care of all the things together with their skills and experience.
Among all the other things, the design of a website plays a very important role in building a reputation and boost the growth of a business. For both customers and buyers, a website is a very crucial part of the company. B2C website design needs to be engaging to have more leads and bigger investments. However, if the website does not have many designing elements, then it might lose the visitors along with the opportunity to make them customers. You need to have very good B2C website designing elements to boost up the profit of your business. Here are some designing elements that you need to include in your website given below.
It is very hard to find a specific product or category when there are thousands of products are listed on a website. So, make sure to provide a filter option, which helps the customers to filter their search and save time. Many websites still do provide category-specific filtering that makes it hard for the customers to find their desired product fast and end the purchase in a short time.
Hacking and breaches are very common incidents these days that compromise the personal data of both the business and customers. Customers are well aware of these security concerns and take their time to trust any website with sensitive information. So, make sure to provide only trusted and well-known payment gateways. Also, implementing certification logos and indicators will make it easy for customers to trust.
No matter how many products you have on your website, you need to provide a comparison option for your customers. It helps them to compare two similar products and find out which one is the best for them. As most of the customers are in hurry to buy products or services, the comparison feature is very handy for them to find out the best one easily and in a short time. It is one of the most important B2C website designing elements that you need to include in your website for better results.
If you want to boost your profit from your website, then try to make it as simpler as you can. If the website is easy to navigate and find products, then it will help the customers to search for their products. Well-organized categories, subcategories, filters, searches, and other things help to keep the customers interested and keep shopping.
One of the most important B2C website designing elements that can help to gain profit is mobile compatibility. More than 85% of people use smartphones now to browse through websites and purchase products. Based on reports, customers use smartphones far more compared to desktop or laptop to visit websites. So, you need to make sure that your website is compatible with different devices and mobile platforms.
If you want to boost the profit of your business by including website design elements, then here are the most common and effective ones that you can choose.
For any startup, choosing the right technology is very important to make it successful. You will need to make the right choice as the future of the business depends on this single pick. Every day, loads of web design businesses are growing rapidly due to high demand in the market. Most businesses choose PHP because they can use it very easily. Not only web design or development but PHP is also selected by IT companies. However, you need to know the reasons for choosing PHP over the others. So, here are some of the reasons given below to choose PHP for Startup Business Website Design.
One of the reasons for choosing PHP for Startup Business Website Design is its high compatibility. It is compatible with almost all operating systems such as Windows, Mac, Linux, and others. Apart from that, PHP also perfectly works with Apache server, MySQL database, and many more. So, you can take the help of any PHP developer for your business no matter the operating system.
PHP is one of the fastest development in the market and it helps to save a lot of time compared to others. Due to the code reusability factor, PHP is less time consuming and very compact. For web applications, you can create some clean and quality code. If you do not have much time to spend on single programming, then PHP is the best option for you.
PHP is also famous for being an open-source programming language. This means, all the web developers or designers can use PHP whenever they want without any cost. This is one of the key reasons for choosing a PHP programming language over any other one. Also, the huge community of PHP makes sure to keep the language updated with the latest technologies.
PHP has been ruling the market for more than 20 years in IT and other businesses. Being one of the oldest players in the market, you will find a lot of PHP developers from junior to senior levels. You can hire talent for your business based on your requirements. Also, you do not have to pay a huge salary to get a great developer.
Another very important reason for choosing PHP for Startup Business Website Design is the lower risk of this language. The availability of PHP developers and resources makes it one of the safe programming language. In any case of problems, the developers can search for a solution from the huge community and other developers. It will both save time and ensure the growth of your company.
PHP offers many functions and benefits compared to other programming languages. Some of which includes cross-platform, web apps, and multi-browser compatibility. Also, it helps to protect websites from virus attacks.
These are some of the most important reasons for choosing PHP programming for your Startup Business Website Design.
When you decide to shift from the traditional business modules of vis-à-vis confrontation to a digital platform, the first thing that comes to your mind is Web Designing. Finding a Web Designing Company is an investigational task where you essentially need to trust the designer, the company, and check through their experiences. Here I shall jot down some essential steps to find the right Web Designing Company for your business.
The first step before any progress on the website building is setting the budget. The budget can be a little flexible, but a tentative sketch of your expenditure is needful. The website budget depends on the time, programming ability, design expertise, and money of the company and the purpose, design, and features of your website as per your requisites. When the web designing company provides a budget for your website, do a cross-check whether the company is asking a fair price? Determine if you need any extra customization as it add-on the cost. It is necessary to understand the significance of the website and the ultimate business goals that will serve your company. Sirchend Softwares is a very affordable company with excellent services. The budget for the website development depends on the website designing company, the ‘scope of the project’, the design layout for the user interface, the content, and the hosting and release.
It is your personal choice to choose the type of designer for your website. If you select a freelancer, your work may be faster, and the budget may be low, but the professionalism will always lack. Moreover, if there are any technical flaws in the future, you have to hire a completely new designer or company. In case you choose a website designing company, your expense may be a little high, but they shall handle the website professionally. A website development company will not only be responsible to design the website, rather work on the SEO, PPC advertising, and more.
It is always good to keep in touch with the pre-existing clients of the website development company that you want to hire. Getting the views and reviews of clients or witnessing the current position of the client’s companies will make you aware of the brand as well as give you the armor of authenticity and motivation.
When you hire a web designing company, you must know what extra they are providing you. This era is a competitive era where every other person is creating a website. If you do not stand out of the box, you will get back in the queue. So when you hire a web designing company you have to quest for services like SEO marketing, Website content, and others.
Whenever you tend to do something new, it is better to study about it. Similarly, when you opt for the website designing company, do analyze the company and their work thoroughly. Also, understand the technical strategies and tools that they use in website designing. With a little understanding of the technology, it is never possible to be a potential web designer or know every tactic of digital marketing strategies. However, it is always possible to have a little knowledge and understanding of what they are designing and how.
When you choose a web designing company, do not depend on only one. Investigate, tally, compare, and contrast and choose the best among all that will suit your requisites to build your website. Understand the budget and the services and then decide who to hire. I am happy getting served by Sirchend Softwares, who did not just build my website but also handles it professionally.
There is a color factor in Website Design. Choosing the right color scheme for your website or brand is a vital requirement for virtual marketing. Color usage in a brand logo and website is the psychological approach to attract consumers or viewers and is an impactful marketing aspect till date. According to the survey, 85% of shoppers prefer a service or product to see the color that catches their attention. Besides, brand recognition increases by 80% when it comes to the usage of appropriate colors, and recognizing a brand is directly related to consumers’ trust and confidence about the brand.
It is exciting how colors persuade human psychology to a great extent. We often see restaurants in vibrant colors like orange, yellow, etcetera, banks, and financial institutions in blue, luxury products packed in black, hotels in white, blue, black, green, and so on. Color factor in Website Design is highly responsible for influencing consumers’ buying behavior. Notice the E-commerce or digital websites like Sirchend Softwares that use white and clean background because content and information is more important than design here. Again corporate and business websites (depending on the type of business) will use bold shades of colors. Stylish and creative websites do not follow many rules and can use classy black shades to lively rainbow colors.
When we hear the name Coca-Cola, the first thing that we visualize is the red color of the brand. The color of the brand is sufficient for brand recognition. There are two main purposes for the red color of Coca-Cola. Firstly, this vibrant and fiery red color makes this brand stupendously noticeable among the other brands kept on the shelf. Secondly, as every people has a different attachment to various colors, the color red of Coca-Cola activates the emotional excitement, love, and passion, which are the exact feelings the brand wants the consumer to experience after drinking it. It is astounding to know that different color pallet of products and brand attracts different types of consumers. Currently, the reference to consumer behavior that Color Psychology researchers conclude is:
· Impulse Shoppers – Red-orange, black and royal blue generally in fast food junctions, brand outlet malls, clearance sale platforms, etcetera, attract these consumers.
· Shoppers on Budget – Teal and navy blue generally in banks, larger department stores, etcetera, attract these consumers.
· Traditional Buyers – Pink, rose, and sky blue generally in clothing and fashion accessory stores attracts these consumers.
Knowing technical bits and pieces when you plan to make a website is useful. But when it comes to professionalism, hiring a good software development company is a smart decision. As a color factor in Website Design is not just one thing to make a website, a piece of expert advice and work is a necessity. While making my website, the planning of my entire design and color was by the professional and modernized team of Sirchend Softwares. My website design is modern and attracts users, and I never have to worry about customers’ responses to a call-to-action on my website.
When we talk about having a business website, we focus on the user-interactive design for the website for business and operational growth. We also look into designs that will grab customers to our website and will be user-friendly with a modern outlook but easy accessibility. The role of a Web Designer company is eminent at this point as we are not efficient website designers to make our website or draw results out of the website for revenue generation.
The current situation, after the Covid-19 pandemic, overshadowed the traditional business concepts drastically. Major businesses are taking the option of an online platform for their business. Website making is thus a necessity to rush with the era and its professional stance. IT companies are growing vividly in India so much so that it can stand-along the quality standards of the global IT deliverance criteria in affordable budgets.
Search through and set yourself a budget that you want to invest in your website design. Know the budget you require for the website as a package and as added-on services in detail.
Choose your Website Designer placing your design criteria and budget into your demand frame. If you hire a freelancer, he will charge you less but can have the risk of late deliverance in case the freelancer is not professional. Also later during the website functioning, in terms of modifications, it may be harassing to find around the person or making the new designer get through and modify the entire design. If you hire a small-team Designer Agency, it will cost you more than the freelancer but you can expect professionalism in a better tune. A Full-Service Agency shall be expensive but the service shall be very professional. They are not just responsible to design the website rather work on the SEO, PPC advertising, and more.
Go through the past client and websites they are working on. Seeing the result of the designer you will hire, is pretty important. Also, grab the feedbacks of the person you would hire.
When you sort out a few of the Website Designers according to your needs, you shall now be au fait with your budget-friendliness. On one side of your list shall be the tick mark checklists that you require and on the other side shall be the budget of the requisite-fulfilment.
Know the ‘extra’ when you hire a web designer. When you hire a web designer you just do not hire for a website rather quest for other services like SEO marketing, Website content, and others. Before plunging in any designer does know the extra services that you shall be getting.
Know every detail of the Web designing process. The technical terms used by the designer may make you feel a fish-out-of-water but you need to know everything in detail. You have to be inquisitive about what they shall do, how they shall do, and how can that generate revenue for your business. If there is any confusion, do understand it and if they cannot make you understand, do think a second time about it. Also, check if the pre-existing client works are sounding similar to your design and service. Be specific to get the customization of your website because every business and every website yells a different vision and mission statement.
When you search a website designer for yourself, do not stick to just one or two web designer companies or freelancers. Keep more and more options open so that you can do well-defined research before you finally decide. Looking through search engines like Google, review sites, and hiring sites can help you find a web designer.
Indian Web Designers are doing excellently in IT sectors that can plunk sturdy meeting the global IT standards. Also, the best part is that Indian Web Designing companies shall do the same work with a better budget. Delivering a high-quality lead-generating website, Indian Web Developers like ‘Sirchend Softwares‘ concentrates on user-interactive modern designs focusing on SEO perspectives from the client-requisite directory. Companies like ‘Sirchend Softwares’ clarifies the technical design to the client so much so that it becomes crystal clear for the client to know the entire process of web development. Indian website designing companies like ’Sirchend Softwares’ has a brilliant team who follows ethics and professionalism simultaneously.
Landing pages are separate from the pages of the business website that visitors are redirected to after their click on a CTA. It’s not a webpage.
Now, you may be wondering why create landing pages at all if it must be separate? But you do need to create a lot of them. Plus, they are time consuming to build.
You can choose to ignore creating one and the importance of landing page design, but that way, you’d be skipping one of the most important part of online marketing. Thereby, losing the opportunity to convert more potential buyers/users and end up with the average ROI only.
Landing pages are a marketer’s secret tool by the external audience. They are where users “land” after interacting with an ad, marketing email, or promotion.
Moreover, landing pages allow you to direct leads to convert with strategic positioning of a CTA element, for instance, forms, links, buttons, etc. Therefore, they’re also known as destination pages and lead capture pages.
A landing page is one of the initial terminals of contact between the user and brand. So, marketers must optimize the pages to boost the conversion chances.
Now, the reasons behind landing page design are more than lead generation besides being the principal cause.
Landing pages have one purpose, one message, and one Call to Action. Here’re some critical reasons as to why landing pages matter. Let’s, start with the central reason, of course.
A website has three basic tasks: one is to tell a compelling story appealing to the emotion that the audience can relate. Two, to attract new visitors to your business, and three (most important), to convert those visitors into leads.
And landing pages are crucial to generate those leads that will move them strategically through the sales process and convert them into customers.
In addition, research shows that marketers generate leads at a higher rate just by sending them to relevant landing pages instead of driving traffic to the website home page. Plus, they’re the easiest and most potent way to capture leads for your sales team.
People want to be directed to deeper information of the one they saw that triggered them to click on the CTA. So, landing pages must be specific, related to the ad/promotion copy, and must have deeper information about the product/topic. Remember, it has only one message and not multiple. So, you can’t add more than one product details there. That way, you may end up spending for the ad with no leads. Now, that’s a loss.
A landing page helps you collect the user demographics. You get a more scalable data on the kind of prospects you attract and the people its relevant for.
The idea is to lead the visitors to “pay” their personal information to get access to your exciting offer. On the page, visitors must fill a form and the contact information will give way to start contacting those leads, for instance, through email.
Now, look at the demographics of the prospects. There must be a pattern/type of audience that it attracts of course, you’ve had your research before, but this would be a more tangible form of research since it’s a direct result of the landing page “experiment”.
In addition, this data is invaluable since this’d help you make your next marketing ad campaign more effective. It’ll also help you better understand the type of prospects and then personalize your strategies to present before your target audience.
Of course, the ad is insufficient in reciting the brand story and doesn’t express the whole website/product functionality. That’s where the importance of landing page design scores.
It’s able to introduce and guide the visitor to showcase the brand’s personality and take them for an effective customer journey. And the final terminal is the sign up or the form fill-up, and other conversion activities.
It’s important that the landing page content resonates with the ad/marketing copy that made visitors click in the first place. And this makes them feel that they’re in the right spot, and the message/information consistency arouses feelings of trust. If you are loyal to the words you sell, customer loyalty tags along.
Only an engaging landing page converts. It must be easy for them to understand. To do that, here’s the roadmap overview.
a. Relevant Copywriting to make sense of the ad/promotional message and build trust.
b. Visually attractive CTAs to take the spotlight and trigger them to click.
c. Header that shouts the main work to get their attention and slowly give reasons.
d. Directional cues to guide user’s eye-level across each page and point the elements.
e. Great UX for easy navigation to boost user retention and proceed lead generation.
f. Focused on a single promotional message with a unified argument makes conversion grounds.
g. Elementharmony contributes to the overall goal to guide user to conversion.
h. Testimonials, the cherry on the cake, as it builds credibility with authentic reviews, pictures, etc.
Create your own landing page with veteran development professionals to make it effective.
To market products/services and to generate leads to further the process of active conversion, landing pages are the ultimate gateway. Attract, engage, and delight users to receive tangible leads ready for conversion and boost revenue. That’s where the importance of landing page design lies, it interacts and convinces users to access the exciting offer they it promises.