How SEO Project Management Portal can Streamline SEO tasks efficiently

SEO Project Management Portal

Creating an SEO report takes away ample time. And a report involves all the intricate technicalities of a website. For instance, the major changes needed to the smallest of website fixes. An SEO project management portal cuts short ample tasks so as to enable you to direct energy into the remaining principal tasks.

Moreover, an SEO portal enables the user to add multiple projects and websites so as to keep the gates of assessment open. Cutting short on time, this can streamline Search Engine Optimization in the most efficient manner possible.

Bringing a boost into productivity, a smart SEO project management portal are clients’ favorite. Through automation, the tasks speed up ten times freeing up resources for the upcoming marketing developments.

A Glimpse into the SEO Industry

SEO requires constant upgrades in the strategies and techniques. Being an active part of digital marketing, the pace of the upgrade matters too. The competition rises every moment inviting a complicated structure of SEO. At this point, an SEO project management portal wherein real-time automation dominates report-making, amending website issues, creating a marketing plan, etc.

In order to meet long-term goals, a genuinely satisfactory production must be involved. Since more users and customers enter only through the reviews of the ones who have already experienced your services. And internet helps those that are the most discussed.

So, make sure to get the users talking. Interact well since it acts as a positive reinforcement. Also, the standard of the service matters in order to convey quality to the customers and users to fetch those authentic positive reviews that will inspire new potential stakeholders. This is the reason one should turn to an SEO project management portal wherein automation streamlines all that are required. With this, an enhanced user experience is guaranteed.

Significance of an SEO Project Management Portal

SEO is not confined to keyword research to hit Google’s SERP. That is only the tip of the iceberg. There are several ways in which an SEO project management tool or portal can benefit with the specifics right up. It helps achieve the SEO goals particular to your business, improve the quality of deliverables, automate repetitive workflows and tasks, maintain version control, allocate resources effectively, mitigate risks, scale efforts, track time and more.

An SEO management software is beneficial in monitoring the process of the campaign that also assists in managing the content strategy. Also, in the process, communication with the client is very crucial to keep their requirements in the forefront and crystal clear to you. However, interacting through the software can save ample time.

Moreover, achieving success of an SEO program not only involves conducting diverse strategies. It is a practice of initiation, careful planning, and systematic project executions. With the active functionalities of an SEO portal, the user can find an efficient way of managing tasks, website auditing, collaborations and reporting.

  • Integrated automation detects problematic areas for amendment

    An SEO project management platform, with the assistance of automation, is able to identify errors, broken links, and more. This is to say, it is efficient in conducting website audits in a comprehensive manner. So, the time to identify the website issues manually cuts down short thanks to automation and its seconds-quick assessment.

  • Cuts down time to focus on more important SEO matters

    When report and planning doesn’t require manual labour, the time taken in this can be efficiently directed to much more important topics. Client requirements vary depending on their business models and protocols. And the user can focus on identifying the client needs in-depth so as to provide with accurate numbers as promised.

  • Streamlines SEO conduct to improve productivity

    When matters and tasks are streamlined through real-time automation, productivity increases inevitably. So, it is important to learn the nook and cranny of the SEO project management portal or software in order to fetch the required data to start the remaining work. This way, productivity accelerates and brings up relevant outcome and numbers only.

Tasks of an SEO Project Management Software

The precise tasks include a surfeit of objects. However, we list out some of the important ones that don’t require you to assess manually. It covers plenty of tasks incorporating the latest SEO trends into a website. It covers the following tasks responsibly:

Log file analysis, HTML error checker, competitor analysis, Website SEO audits, microdata generation, content audits, content performance analysis, content discovery, search trends, Copyright infringement protection, page load speed testing, HTTP/HTTPS header check, mobile friendliness, customer intent data, etc.

Their tasks don’t end there. A complete SEO project management portal monitors backlinks as well. Also, it suggests ways to improve the quality of backlinks in order to build authority effectively. The three key essentials of SEO: keyword analysis, title and meta data, and building authority are met, undoubtedly. Of course, as mentioned earlier, they also include the critical SEO technicalities that call for amendments to remain updated with time.


In the modern time wherein competition is the only parameter of life, real-time automation is important. To streamline smartly and to place measured steps, tools and software packages are crucial to free man’s time to focus on matters that involve creativity and the human brain. In this way, an SEO project management portal can contribute massively in narrowing down to be accurate, predict through data and draw relevant insights, and benefit both the company and the client.

How to handle business during the Coronavirus Outbreak

coronavirus outbreak

The coronavirus still on a killing spree and endangering millions, the market is being affected largely. Now, it all trickles down to the immediate sensible actions. This article brings a list of the best practices that companies and their departments should follow to ensure employee health. Adhering to them would pave the way to tackle business during the coronavirus outbreak.

Moreover, the IT and software development market, similar to the remaining industries, is suffering heavy impacts. Clients around the world are on visible lockdown. Eventually, outsourcing is in crunch. However, the projects that are already on, are still in-progress around the world. This is the common scenario elsewhere too.

In addition, there needs some serious steps to remedy the current condition.

However, here is a list holding handful of points that would help the business members work coordinatively amid coronavirus pandemic. First, it is important for both parties to listen and understand each other’s grievances. Communication is crucial at such a time.

Necessary ways to handle business during the Coronavirus outbreak

The primary step before anything else happens to be communication. Only then, can a sensible decision, fitting all individual interests, can be taken. Of course, the economic slow down is inevitable. And this is the perfect time to be helpful to the fellow human. Work-from-home is the most necessary alternative to keep the money flow on. Now, the slowdown is inevitable, the lives are more important. And WFH happens to be the only option to maintain the bare minimum for everyone.

However, the following discussion further facilitates the ways to handle business during the coronavirus outbreak.

Communication and Understanding is key

HR departments must actively possess information pertaining to the COVID-19 in order to create a ready-to-refer intructional aid. This not only guides the employees but also educates them about the potential of the virus and ways to avoid it.

Awareness has the power to control it to some extent. So, bulletins, wall posters, emails, info-graphics and the like are helpful in communicating to the employees. Moreover, it is also vital for both parties to understand their grievances and allow flexibility considering their plight.

In addition, the information must generate from a credible source, for instance, a reputable news platform, statements put forward by the government agencies or professionals engaged in researching the virus.

Thus, communication and awareness becomes the first step in handling business during the coronavirus outbreak. You can always pressurize and keep your company’s financial protocols met. But, this would tarnish your reputation hampering employee’s peace thereby compromising your future.

Implementing Flexible Work Arrangement plans

Given the current uncontrollable condition, most of the countries irrespective of the degree of impact, must call for work-from-home. This way, the contamination can be controlled on a massive level. But, this action should be strict to be that effective.

In addition, this would reduce the human-to-human interaction and curb the chances of spread. This way, the businesses continue as much as possible amid the survival crisis. The corporate junctions witness thousands crossing. The areas remain packed almost 24 hours. A single contaminated soul present there can endanger hundreds.

Moreover, the person who carries COVID-19, initially, isn’t aware of this. And goes on to interact with his or her peer group and spread thereafter. So, WFH is the only option that secures the interests of both the parties: the company and the employees keeping productivity up and running. In this manner, companies can handle business during the coronavirus outbreak: being strategically sound in implementing the decisions.

Turn to Tech to Avoid Human Contact

To handle business operations amid the coronavirus outbreak, it is best to employ tech in order to remain aloof from human contact. Platforms that enable teams the opportunity to collaborate effectively can be used in this WFH period. Meetings can happen virtually over Google Hangouts, Skype or Zoom.

Moroever, real-time communications and collaborations can happen in certain free platforms as well. Improvization in such a situation can lead a business to continue as usual provided the resources stay constant.

Conducting research and development to pick apps and software packages that cover the corporate concerns is necessary. This way, nothing suffers. So, it is vital to improvize smartly so as to handle business during the coronavirus outbreak.

Other HR Initiatives

Whilst the physical office space is operational, the HR authority can hand out sanitizers. Application of alchoholic sanitizers every time they exit and enter the premise is hygenic. Also, assessing the body temperature of the employees ensures peace of mind regarding the health of the workers.

In addition, minimum exposure to crowded areas can regulate the possible contamination. And this goes for every individual within each corporate facility. Cooperatively, entrepreneurs can handle business during the coronavirus outbreak.

In this manner, with smart improvization, one can keep the employee lives safe along with the business as well.

5 Emerging IoT Trends in 2020 to Shape and Revolutionize the Future

iot trends banner

The avant-garde technologies like IoT aim to paint a better and positive picture for the adopters and the future. The IoT trends in 2020 are revolutionizing “smart”-ness to an entirely advanced degree.

Cities are yet to turn smarter and become a mundane feature. A rise in the legal concerns and documentation is yet to happen. Also, blockchain will integrate with IoT for further advancements. Better yet, services are yet to turn personalized.

Moreover, the next question that arises in the readers’ minds is ‘how’? And the principal concern of the blog is to discuss these in-depth.

5 IoT trends in 2020 that will curb the future

The IoT market dimension is increasing and spreading like a forest fire. Also, this technological epidemic development is so intense, that it is part of everyday life now. As studies show, the market picture in 2019 was $212 billion. The anticipation in 2020 goes that in 2020 it will rise up to $248 billion. The 2025 scenario is sure to witness a trillion hit.

However, the IoT trends in 2020 will include other new and advanced technical uprisings.

  1. Smart cities yet to turn mundane

Of course, cities are turning into smart ones. But, the already-smartened cities will undergo further advancements to smarten up even better. We have witnessed organizations and governments implement ample IoT devices for accumulating data and assessing it for diverse adjectives has successfully shown impeccable benefits.

Moreover, IoT is the principal reason for smart cities to be interconnected. The structure of the city components like smart buildings and parking lots makes those sustainable and resilient.

In addition, a survey states smart buildings technology can potentially reap utility savings of 8% to 18% in commercial buildings. And smart parking can assist in sizing traffic congestion present on the roads. IoT accumulated data will assist in automating activities like switching street lights off and on, real-time analysis and enabling sustainable energy consumption.

This is one of the important IoT trends in 2020 that will develop cities until they are not surprising anymore.

  1. Legal and ethical affairs are to increase

First of all, the primary nature of IoT is administration. Collecting data, monitoring operations and people, delivering it for assessment involving third-party agencies, etc. But, this also happens to be an explosive issue for people who want their data to be secure and private. This is how IoT trends in 2020 are shaping. Data monitoring and assessment are more efficient as well as potent.

Moreover, this helps to detect cybercrimes and online infringements that are increasing at a rapid pace. Cybercriminals are updated with their ever-changing skills and the surrounding technological advancements. So, new ways to breach security are always on-the-go. Therefore, consumer privacy will occupy the center stage.

Also, IoT raises certain legal matters. This includes, whether or not consumers will have the power to sue companies over the situation of their personal data. Now, many nations have taken serious steps to protect consumer data. The GDPR or the General Data Protection Regulation trigger laws to vault consumer data within the European countries.

  1. Edge computing to take the wheel

Edge computing happens to be a technology that diffuses the pressure of data processing over devices. Usually, it outperforms cloud computing when it comes to processing speed and expense. IoT devices gauge out a tremendous amount of data. And transferring data to the clouds demands large bandwidth and this incurs huge costs.

Now, as these devices continue to collect more and more data, the shift towards processing data at edge devices will intensify. This way, IoT trends in 2020 is making gradual changes that stand supreme.

  1. IoT integration with Blockchain

The IoT leveraged devices are interconnected. So, hacking a particular device can allow access to all the connected devices. Moreover, for this technology, the major concern that stands still is regarding security.

Now, as the security potential of blockchain goes, IoT seems to be a strong fit. And this ensures stronger transactional security. With topmost efficiency and productivity, the blockchain systems remain unparalleled.

  1. Personalized aids will progress: IoT trends in 2020

With IoT’s features and integration, the services of any kind will change. Only those services that choose to incorporate the IoT functionality. Moreover, IoT aids will help services become more personalized.


In this way, the IoT trends in 2020 are shaping to make a smart future smartly.

3 Quick Ways to Measure Mobile App Code Quality

Mobile App Code Quality

How perfect is the app? Is it slow to load? Go back to refine the code quality of the mobile app. The consumption of smartphones and tablets is increasing with time. And so have the mobile app development. This invites you to check and refine mobile app code quality.

Therefore, the number of application development is increasing day by day. And in the year 2020, we can expect a number of 258 billion annual app downloads.

In addition, there are innumerable businesses with diverse niches operating on mobile applications. For delivering customers with services and proper experience, a mobile app becomes the most vital part of the trade.

Furthermore, the perfection of coding is what sets the app apart from similar ones. The world is devoid of original ideas right now. And a new concept and purpose of building an app aren’t actually that new. There is always something similar to that present. So, perfection in creating it makes all the difference.

How to Improve a Mobile App Code Quality?

In the world where all the ideas are obsolete or on the verge of it, the only resort is to present the same idea in a different and unique way.

In addition, this involves plenty of aspects in refining the app functionality. Basically, a quick hand and a predicting mind can contribute towards something creative. Also, this ensures to build a high-quality app that matters to the customers.

What is Mobile App Code Quality and why is it important?

At first, it is necessary to identify what kind of app you want: iOS or Android? This requires different steps in order to develop the solution.

Generally, when an app is ready, the people behind it are excited to launch it into the world. And this is the main problem. There must be a final step that involves checking the mobile app code quality.

A code quality refers to ensure whether the codes used in the apps are of the best quality or low. Also, this isn’t an objective quality index. Whether or not the mobile codes are good depends on the definitions you judge them on.

This is when resourceful help from a productive team of coders and developers comes handy. You must also keep the context clear in mind. For example, in case you are gauging out the mobile app code quality of a mobile application, the analysis of an automotive developer won’t make much difference.

However, code quality is very important for creating a mobile app. It tells plenty about the software functionality and says whether codebase is secure and reliable or not.

In order to separate good code from the bad one, there are some queries that you must ask and act on these queries.

  • Is it consistent in its operations?
  • Does the code do what it was created to do?
  • Can the codes be tested?
  • Is it easy to understand?
  • Is the code well documented for future use?

How to Measure the Mobile App Code Quality 

Now that you know all about the code’s significance, it is time for measuring the code quality. In order to do that, one must go through certain checkpoints. The following are the parameters that would help in creating a perfect and sophisticated mobile app.

  1. Reliability

This term indicates the risk attached to the codes as well as the software. It also illustrates the probability of failure of the said code. The reliability of the code is inversely proportional to its probability of failure. That is, the more the reliability, the lesser the chances of failure.

This is the list that shows how to measure the reliability of code.

  • Keeping an eye on the production incidents: The lower the errors of high priority are recognized at the time of the app development process, the more is the reliability score.
  • Load testing whereby you check how the code functions when plenty of users use it.
  • Regression testing, where you count the number of new complications that come up when changing the app maintaining the given code constant.

In this way, you must check the reliability aspect completely.

  1. Security

Security infringement is one of the most common problems that occur in every sphere of development. Regardless of the magnitude of the business, data thefts and security breaches are happening very frequently.

In addition, the online world sustainability necessitates the need for plenty of security. Now, data is sensitive in the digital realm. But, this does not indicate that there isn’t an option to provide security for the breach.

In the contemporary time, the developers are bent on the security factor more than ever before. Also, every user wishes to use an app that is fully secure. And this starts at the coding level. And this makes digging out the codebase security is an excellent way to scale personal data in case poor coding practices were used.

That is why it is essential to reduce the number of vulnerabilities that an application encounters right on the coding level. However, here are some ways to measure the mobile app code quality on the basis of the security aspect.

  • Scan the mobile application in order to recognize the vulnerability count.
  • Invite a security upgrade if the app is launched. Then, check and asses the number of users who have updated the app and evaluate if their vulnerabilities have diminished since then.
  • Detect real security incidents and extract frequency and severity.
  1. Maintainability and Testability

To identify the quality of codebase, you must check the degree of ease in maintaining it. Accessing the structure, complexity, and consistency of codebase is necessary to weigh and assess the quality on the basis of maintainability.

Moreover, it is tough to offer a single quick metric for mobile app code quality assessment centering on maintainability. Some of the ways to measure codebase involve running the code through a collection of Halstead complexity tests and measuring the number of stylistic warnings that manifest.

In addition, the code’s testability can be easily evaluated through cyclomatic complexity as well as recognizing the test case count that is faulty.

Ways to Improve the Mobile App Code Quality of a Mobile App

Prior to executing the steps to improve the code quality of an app, a strong and thorough evaluation is necessary. The above-mentioned parameters to conduct the assessment is necessary. Now, over to the steps that would improve the code quality of a mobile app.

  1. Refer to the coding standard

To assure consistency in coding, make sure to train all your developers to use uniform coding standards.

  1. Always.

It is better to not wait for the code reviews to start. Make sure to analyze the codes before that. And this will allow you to detect problems right at the moment they arise.

  1. Refactor, if needed

If the code quality showcases that your current codes are of poor quality, it is best to refactor them in order to lower their complexity. This way, you can improve their performance.

These are the tips and tricks to measure and enhance the mobile app code quality.

How Machine Learning Reinvents the Retail Industry

Machine Learning

Machine Learning boosts sales and customer engagement through personalized recommendations, streamlined supply and optimized pricing. There’s more to how Machine Learning reinvents the retail industry.

With Machine Learning, the retail domain is able to play a significant role in the entire supply chain. In 2017, global retail sales accounted for $22.97 trillion. In the upcoming years, it is anticipated to hit above $29 trillion. And numerous factors are present to affect these changes. One of them is the contribution of Machine Learning integration.

Besides ML, digital startups are using emerging technologies like Deep Learning, Internet of Things, Artificial Intelligence, etc. However, Machine Learning uses plenty of learning algorithms in order to recognize patterns and render insights from data.

Moreover, it has the potential to conduct future prediction with the help of the insights gauged from data. Retailers, now, can take customer experience to a totally different and new dimension.


Ways on how Machine Learning Reinvents the Retail Industry

Technologies of the modern-day like IoT, AI, Blockchain, etc. are assisting retailers to accumulate enormous data. However, it remains useless if they cannot extract useful insights from it. This is where ML enters with its helping hand.

Machine Learning algorithms generate tangible insights from data that retailers can use.


  1. Personalizing product recommendations

When customers receive personalized product recommendations, the practice appeals to them. Machine Learning extracts insights from data history and customer behaviours in the past.

Also, the retailers benefit more with ML thanks to the best recommendations that come up before the customers. Also, this is an incredible way to conduct remarketing after the customers bounce away from a particular e-commerce app.

Machine Learning algorithms have the potential to create diverse correlations among the items and customers to deliver product recommendations. This way, Machine Learning reinvents the retail industry.

In this way, ML algorithms assist in providing precise recommendations to customers and present them across different relevant products that they might not have encountered otherwise.


  1. Predicting customer behaviour

Through predicting customers’ behaviour with the assistance of Machine Learning, sales representatives tend to heighten business sales. The algorithms can anticipate the kind of customers and how long will they take to buy an item when they are trained with the history of the customers’ purchase data.

Furthermore, ML also predicts the number of item variation that a customer will sort through prior to purchasing the item.


  1. Optimizing price

The pricing is one of the major contributing factors in the retail industry, of course. When customers witness that a similar product is found elsewhere at a more reasonable price, the sale for the former retail business cancels and bounces off.

Now, the pricing is determined on the basis of weather, local demand, competition, etc. ML algorithms tend to consistently monitor the web content in order to accumulate information regarding the competitor’s pricing.

Moreover, the algorithms have the capability to recognize the best and promotional prices of products. Also, it administers the local demand for any item. And if the supply runs low and demand is high, then retailers can boost the price in order to gain maximum revenue from that particular product.


  1. Optimizing inventory

Tackling the inventory is a constant challenge for the retail industry. Now, this is challenging since it includes administering diverse uncertain aspects. For example, it encompasses the act of monitoring purchase behaviour, changing prices, changing climate, etc.

Also, Machine Learning reinvents the retail industry in predicting the upcoming climate changes and the outcomes that it will fetch in the context of the retail industry. For example, ML has the ability to identify the degree of carbon gases present in the environment. Also, it can actively monitor the alterations in the ecosystem.


  1. Preventing theft

Let’s face it: shoplifting is common. And this has incurred huge loses to the retail companies. Goods around $13 billion are stolen from the physical shops every year. But, Machine Learning algorithms are efficient in providing real-time aid to retailers who experience theft unknowingly.

Machine Learning algorithms help bring up the image of the shoplifters on the vision system of the computer. This way, retailers can easily spot them right at the moment of their entry into the shop. All this information is delivered to the retailer just when the shoplifter enters the shop.

Machine Learning reinvents the retail industry in a strategic manner. These are the ways in which they contribute to the rapid growth of the business. This way, ML can be coupled with other technologies and retailers easily achieve unparalleled breakthroughs in the retail domain.

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