Calling it definition, your brand isn’t just recognizable with a name and a logo that distinguishes you in a market full of crowd, but your brand is how people perceive you wherever and whenever they interact with your business, where the impressions you can control, as well as the ones you can’t. A person even owns a brand, which includes his/her name, face, style, way of communicating with people. In the same way, businesses have names, products, logos, fonts, colours, reputations and voices. For a business, all these are needed only to manage recognition of who they are, and if they’re perceived. It’ll be impossible for you to build brand without being attentive and consistent to all these.

 

Likewise, Sirchend Softwares emphasis on the above-mentioned vitals. The company create the marketing strategy by involving customers, because a customer’s point of view is very much important for letting the brand succeed. Sirchend Softwares are highly qualified to provide top-of-the-market experience to their customers on building a brand. Alongside, they’re informed with market status, which will help them recognize the quality of the brand, one wants to build. They are attentive, responsive and consistent to their policies, which are undoubtedly very helpful. Let’s see how Sirchend Softwares help you build your brand in the crowded market.

 

Figuring out your place in the market and setting your target audience

Before starting making your decisions for the build-up of your brand, you need to understand the status of the current market. For that, Sirchend Softwares will help you learn. After then, the company will help you set your target audience, because it’s much important know your audiences for building your brand. Knowing your audience helps you figure out the negatives and positives of your brand, and according you can resolve the issues.

 

Setting your brand’s focus and personality

It’s important to find your brand’s focus and personality, and define to your audience accordingly. For that, you can make a positioning statement in one or two lines, which will stake your claim in the market. It helps you answer the right questions about your brand. Associating words with your brand is another important aspect for building it. Use 3-5 adjectives which will go with your brand, describing the type of the brand. Also, using a metaphor for your brand to personify can help you identify the individual qualities you want it to have.

 

Choosing a good business name

You need to choose a business name, depending on the kind of business you want to start, according to your brand. Making it easy, a brand is no more a name, but the name can be made by recognizing the personality, actions and reputation of your brand. Combine all the three factors together after a successful recognition, and then create a suitable name for your brand.

 

Choosing your brand’s colours and fonts

Choose such colours and fonts, which will not only give a colourful look to your brand, but also will be able convey the feeling you want to communicate. This improves your consistency across your entire brand. Choosing colours and fonts, and design them in a way that it’s completely different than others rather be unique.

 

Making a slogan for your brand

Write a catchy slogan for your brand, so that your targeted audience can get a better recognition of your services. Remember, the slogan should brief and descriptive, and can be put in your Twitter bio, website, headline, business card and other places. Also, keep changing your slogan as you find new marketing angles.

 

Designing your brand’s logo

A logo is, most probably, one of the most first things that comes to mind while building a brand. You need to search for a logo that defines your brand. It’s mainly the face of your brand, and can be used everywhere, revealing that your brand exists.

 

Applying, extending and evolving your brand as you grow

After applying all the aspects, you need to create opportunities, and emphasis on extending and evolving your brand, in order to grow more in the market. Keep enhancing all your services you provide, reach more audiences, describe both your new and improved services. Also, keep your website updated for your audience, so that the attraction gets bigger.

 

Most probably, you’ve got your answer from Sirchend Softwares. The company makes sure that you achieve your goal in an efficient and effectively way, so that your trust on them becomes consistent, and availing further services becomes prioritized. The company is adhered ‘not to take extra time beyond the schedule’ in providing pleasure to their customers. Within a very scheduled time, the work will be done efficiently, as assured by Sirchend Softwares. Just get in touch with them, collaborate easily, know about how to build your brand, and finally, get the job done.

Beginning with understanding attributes, Magento is a big eCommerce platform for content and promotion creations; Shopify is a big eCommerce platform for you to choose & customise themes, add products to your websites and start selling; & BigCommerce emphasis on starting doing trials, launching products and stores, and growing your business. Now, choosing the best eCommerce platform for your business, it completely depends on expressing your mood. According to the attributes mentioned above, all the three companies are beneficial for your business to start or to run over the internet.

 

Illustrating the characteristics of Magento, the eCommerce platform is very essential for your business. Content and promotion creations are such features which will help you know your audience well and vice-versa, over the internet. Such creations strengthen your marketing strategy by reaching out to your customers. Remember, impressing customers with your services should be the main aim for your business. This helps in holding the sales’ grip tight for your business. You can choose Magento as the best eCommerce platform for your business, as it provides you with strong innovative approach from the very beginning.

 

Illustrating the characteristics of Shopify, the eCommerce platform helps you choose and customise themes, add products to your websites and then, start selling. Eventually, Shopify builds the whole design of your website for a good run of your business over the internet. The design, as a whole, reaches out to your customers, presenting your website to them. The graceful presentation of your website along with your products attract customers a lot. After building relationship with your customers, selling products becomes easier for you. So, in either way, you can choose Shopify as the best eCommerce platform for your business, as it builds your business approach stronger to stand out to customers.

 

Illustrating the characteristics of BigCommerce, the eCommerce platform helps your business to start trials, launching stores and products, and then, growing your business. Starting trials helps your business gather knowledge of your customers’ needs, being a new face in the market. Launching stores, and products helps you deal with your customers with impressive approaches. Growth of your business eventually depends upon your business’ marketing and content making strategy, customers, sales ability, designing capacity. BigCommerce will provide you consistent help in understanding all these and then, executing with the help of these. In either way, you can choose BigCommerce as the best eCommerce platform for your business, as it gives you an overall idea of settling your business down to growing it. Also, the platform promises to stay with you until your business has achieved the growth properly.

 

Out of all the eCommerce platforms, BigCommerce has been spreading widely in areas over time. The platform is trust-worthy as well. For the suggestive part, if anyone of you choose to collaborate with BigCommerce, it will be highly beneficial for your business to take a start and then, grow higher. You can say BigCommerce is far better than a mixture of Magento and Shopify. But also, Magento and Shopify are beneficial in their own places. Cutting off the confusion, you should choose wisely who to collaborate with. Searching for the best eCommerce platform for businesses varies from one person to another. So, it’s better to take your own initiative for the betterment of your business.

Nowadays, technology has become very fast and efficient, reaching to every citizen in the world. Some novel advancements and innovative approaches have been released in today’s market for the beneficial use of users. Generally, modern technology has now made it easier for multi-functional devices like the smartphone and the smartwatch. Alongside, computers have become much faster, more portable, and higher powered than earlier days. In today’s time, technology has somehow created a vast impact in the lives of people, in an enhanced way. Without technology, the world seems to be blind, anyway.

Especially discussing of Augmented Reality (AR) and Virtual Reality (VR), below-mentioned are some latest social media trends in 2021, which should be taken under consideration or should be noted down for causing hardcore benefits to businesses:

 

Mobile AR – Apple ARKit 4, Google ARCore

Recently, Apple has released ARKit 4. This is the latest version of Apple’s open augmented reality development tools. Alongside, Google’s competing ARCore is also getting super beneficial to keep up in the industry, and meanwhile it is innovating with the introduction of publicly-made Street View photos. Since the beginning of 2017, these development tools have helped nearby every developer to ease into the AR market. Only because of greater app support, AR capable devices and their users have dramatically increased.

 

AR in Shopping & Retail

Some retail stores such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora have arranged virtual fitting rooms for their customers, which allows them to try before buying something, exclusively, from home. It is one of the important trends after the COVID-19 pandemic has led people to keep distance while doing anything. AR is somehow utilizing the situation very well to resolve problems.

 

AR in Artificial Intelligence

Augmented reality and artificial intelligence will be taking part in transferring the business model by offering AR/MR-enabled hands-free solutions and AI-based diagnosed tools. AI can also play a supportive role alongside AR. For instance, in-person shoppers can get automatic suggestions at a store using an AR experienced service on their smartphones like chatbots.

 

Collaboration of AI with AR & VR

AI, AR and VR have already proved their potential in the business industry. But they have always worked separately. So, now researchers have decided to collaborate them. Combining these three will pave the ways of the market in today’s world, indeed.

 

AR in Navigating

With smartness and tight control over an interior environment, advantages nowadays offered by AR for navigating inside the house are clear. Wide range of tools, which are reserved for further use, can be used to enhance the feature at any point.

 

Virtual Sports Events

The rising collaboration of AR and VR if get solidated, both of them will be very precious in broadcasting every sport event amidst the pandemic in today’s time.

 

AR in Remote Assistance & Virtual Manuals

Remote assistance via AR experience allows for both the parties to connect one another hassle-free and see the same experience via peer-to-peer connection. Using the feature, videos are sent in real time without extra load challenges. On the other hand, virtual or user manuals via AR experience provide details on the vehicle dashboard, along with delivering insights to factory workers.

 

Portable AR

Holding up a cell phone can be relatively distracting, taking immersion out of an AR experience. For such, AR nowadays are proactively experiencing enhanced headsets to viewing simulated objects through a smartphone camera. The headsets are comfortable, and can be taken anywhere along (portable).

 

Expedition of 5G in AR & VR

Analysts in the industry believes that expedition of 5G could be a promising approach for the future and the wide area of AR and VR applications. Users can get enhanced experience while using the applications.

 

Latest social media trends in 2021 in AR and VR technology has increasingly impressing people, round the world, with their promising and advanced features surrounding markets. Starting from mobile development tools to sports events, AR and VR has played a soothing and important role in enhancing each and every feature. Especially, AR and VR’s social media trends in 2021 are basically leaned over the COVID-19 pandemic, and that too in a paved manner, so that the industry don’t need to suffer economically. There are, in fact, various social media trends in 2021 on various technology, but AR and VR have marked permanent images of their applications and other services on people’s minds.

Undoubtedly, we are all in a very difficult situation. Every moment we are going through a collision. This is even truer in the case of businesses especially the small industries who have suffered too much. This is the fact that the hotel industry, restaurant, travel, retail store, real estate & many more are suffering. Every day profit is getting much less because the number of customers has decreased a lot. Besides, now everyone has to go through many rules, laws and protections due to Covid issue. Most people are preferring work from home. But those businesses for which work from home is not possible are facing more problems. Many customers have reduced their daily expenses and they are thinking more about their future. Moreover, there are many costs due to medical reasons. But it is possible to achieve success and growth by overcoming these obstacles. Just you need to change your perspective and understand the new way of success. Know and understand our next suggestion. It will be special and very helpful for your business growth.

 

 

1. Design Your Website for the Maximum Benefit of Users

We should create a website that will be almost error free and visitors will get maximum benefits from it. Not only that. The website must be SEO friendly. So that search engines can easily crawl and index the different pages of the website. This means that all your activity must be user centric. If we create a website only for ranking and business profit purpose, then we will get a limited benefit from it. Here are the things to keep in mind when creating any website.

 

Design and Architect of your Website:

Your website will be professional and attractive to the users so that it can easily attract their attention. Website menus submenus and other features will be in such a way that the main theme is easily reflected. The main content of the website should be easily accessible to the general public. And for that, responsiveness is a very important issue. It should also be noted that the user can reach his specific target with a minimum click. 1) Architecture, 2) Navigation, 3) Functionality, 4) Usability, 5) Design and Development. These are the 5 aspects of website design and we should follow all the guidelines specially Google recommendation. Here are the features you need to focus while Designing and Developing your website.

 

Strategy and Planning

Define the target audiences

Set goals and objectives

Create a sitemap

Analyse the sales value

Set the time duration

Define roles and responsibilities

 

Consider the Goals

Keeping visitors from bouncing off your pages so quickly

Make the library of downloadable information more accessible

Responsive and informative pages

To be more visually aligned with your brand

To improve navigation to average more pages per visit

Make your site more SEO friendly

 

Color and Concept

Color should be light and sober

There should be a corporate look

Smart but depth concept

Advance updated design & look

We can use blue, white, gray and black combination

Good Navigation & Bread cramp

Proper and Easy visibility of theme

Simple & Corporate Look and Design with proper alignment

 

Coding and Design

Coding should be clean and simple. Text to code ratio should be over 25% and 60/40 text to image ratio

Coding should be according to W3 standard compliant

Correct Html CSS Elements and semantics programming

SEO friendly Development

Less Images and Rich Content

404-page design and no broken links

 

Other Technical Functionalities

Page URL should be subject specific with at-least 1 keyword should be included

All the images should be alt image tag or name (please add the keyword

All the text in the page should be selectable and do not use text as image

If possible, please create RSS feed and place a link at the bottom along with the social links

 

Free Offerings

Free Tools and Tutorials or Newsletter Download etc.

Discount Offer

Free Consultation

Any other Free Offer

Event Announcement

Gift Contest

 

Website Redesign

This is also an important factor of your business growth. Website Re-design is very essential for any website to intact it’s marketing and resource value. Re-design also create an attraction and interest among the viewers and thus the chances of getting potential and targeted traffic increase. It is also recommended to re-design or at-least modify the website once after a year. Also, we can get Google SEO benefits out of this. Here are some of the core benefits of Re-design your website:

User Experience and Quality – Website design, looks, architecture, navigation, functionalities, content will be improved and thus the users will access and browse the site more easily with all the desire information.

Importance and Trust-worthiness – No. of webpages will increase and updated by content and features and thus it will be more important and trust-worthy to search engine and viewers.

More Exposure – If the site is responsive and made with all the latest technology and design then it will reflect more among the customers and thus the brand value will increase.

Traffic and Social Sharing – All the activities of re-design a website will always increase the chance to increase traffic and social followers, sharing and likes along with keywords ranking into the search engine.

Security and Functionality – Security like virus, spam and malicious software protection and functionality like faster loading time will be improved more after re-design and modify a website by targeting the present mistakes in the site.

More Sales – If the website is more reachable to the viewers and customers with easy access, stunning looks and features and targeted quality content, the chances of getting the good sales increase more.

 

Important points how you can make your website Mobile and Browser Friendly:

Test Whether Your Pages Are Mobile-Friendly or Not

Check in Google Webmaster Tools Account for Messages Pertaining to Mobile Usability

Check your CMS specific recommendations

Check Site Speed and Load Time

Ensure Your Website Doesn’t Use Flash

Make Sure That You Use Standard Fonts for the Content on Your Site

Optimize Your Images

Keep a Tab on Your Redirects

Make Sure That You Haven’t Blocked JavaScripts, CSS, or Image Files

Use Mobile-Centric 404s

 

 

2. SEO Friendly Website:

If the website is SEO-friendly, it is not only useful for search engines to crawl, index and optimize the webpage, but it is also very useful for Google ranking and user access. There are some rules to follow to make a website SEO-friendly. If you do not have any knowledge about this then you can follow Steps to a Google-friendly site. The best time to make your website SEO friendly is when you are building the website. Always follow the basic SEO first. Here are some things to keep in mind when it comes to making webpages SEO-friendly.

Webpage URL Writing – Website URL should be relevant according to their page subject. That means one important and most relevant keyword should be there into each and every web-page URL. So, web developer should follow the guidelines of the webmaster while write the name of the file.

Keyword Research – Keywords research is a key element. Use relevant and popular keywords with uncommon combination or some related phrase with the important keyword. Keyword research tool like Ubersuggest, Google Trends and Google Keyword Planner will help you a lot.

 

Some other key points are:

Internal Links building

Title Tag Optimization

Anchor Text and Heading tags optimization

Quality Back Link Building

Page Speed

Avoiding Black hat SEO Techniques

LSI Keywords

Fresh, Relevant and Quality Content

Structure Data Markup

Domain Authority

 

3. Content:

Content is one of the main reasons of success whether it is web content or blog or any article or SEO related content. Fresh, relevant, informative and quality content is very important for SEO perspective and it also attracts targeted visitors. Not only this, it also leads to more returning visitors. Content should be targeted. The length of the content should be according to the Google Guidelines. Image in a webpage should be less than the content. Also try to avoid animation. Duplicity in the content should be avoided. There are few good tools for content writing. Content writing tools like Grammarly, Copyscape, WordStream are very good and popular. Adding important keywords and make it bold is an important factor of content writing. Also anchor text (link in the keyword) create outbound and inbound links into the content. H1 and H2 tags are two key points of content writing along with attractable taglines. A continuous effort of doing R&D will be helpful to understand and gather more knowledge in this field.

 

Conclusion:

We know that it is sometimes very difficult to implement all of the above points because of the different types of businesses and their various requirements. However, if we sit down and discuss with a webmaster or SEO expert before creating a website and take the right plan with their advice, then we can get very good results in the future. This can be done with the help of an expert Digital Marketing Agency who will take care of all the things together with their skills and experience.