AR and VR Technology – Latest Social Media Trends in 2021

AR and VR Technology

Nowadays, technology has become very fast and efficient, reaching to every citizen in the world. Some novel advancements and innovative approaches have been released in today’s market for the beneficial use of users. Generally, modern technology has now made it easier for multi-functional devices like the smartphone and the smartwatch. Alongside, computers have become much faster, more portable, and higher powered than earlier days. In today’s time, technology has somehow created a vast impact in the lives of people, in an enhanced way. Without technology, the world seems to be blind, anyway.

Especially discussing of Augmented Reality (AR) and Virtual Reality (VR), below-mentioned are some latest social media trends in 2021, which should be taken under consideration or should be noted down for causing hardcore benefits to businesses:

 

Mobile AR – Apple ARKit 4, Google ARCore

Recently, Apple has released ARKit 4. This is the latest version of Apple’s open augmented reality development tools. Alongside, Google’s competing ARCore is also getting super beneficial to keep up in the industry, and meanwhile it is innovating with the introduction of publicly-made Street View photos. Since the beginning of 2017, these development tools have helped nearby every developer to ease into the AR market. Only because of greater app support, AR capable devices and their users have dramatically increased.

 

AR in Shopping & Retail

Some retail stores such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora have arranged virtual fitting rooms for their customers, which allows them to try before buying something, exclusively, from home. It is one of the important trends after the COVID-19 pandemic has led people to keep distance while doing anything. AR is somehow utilizing the situation very well to resolve problems.

 

AR in Artificial Intelligence

Augmented reality and artificial intelligence will be taking part in transferring the business model by offering AR/MR-enabled hands-free solutions and AI-based diagnosed tools. AI can also play a supportive role alongside AR. For instance, in-person shoppers can get automatic suggestions at a store using an AR experienced service on their smartphones like chatbots.

 

Collaboration of AI with AR & VR

AI, AR and VR have already proved their potential in the business industry. But they have always worked separately. So, now researchers have decided to collaborate them. Combining these three will pave the ways of the market in today’s world, indeed.

 

AR in Navigating

With smartness and tight control over an interior environment, advantages nowadays offered by AR for navigating inside the house are clear. Wide range of tools, which are reserved for further use, can be used to enhance the feature at any point.

 

Virtual Sports Events

The rising collaboration of AR and VR if get solidated, both of them will be very precious in broadcasting every sport event amidst the pandemic in today’s time.

 

AR in Remote Assistance & Virtual Manuals

Remote assistance via AR experience allows for both the parties to connect one another hassle-free and see the same experience via peer-to-peer connection. Using the feature, videos are sent in real time without extra load challenges. On the other hand, virtual or user manuals via AR experience provide details on the vehicle dashboard, along with delivering insights to factory workers.

 

Portable AR

Holding up a cell phone can be relatively distracting, taking immersion out of an AR experience. For such, AR nowadays are proactively experiencing enhanced headsets to viewing simulated objects through a smartphone camera. The headsets are comfortable, and can be taken anywhere along (portable).

 

Expedition of 5G in AR & VR

Analysts in the industry believes that expedition of 5G could be a promising approach for the future and the wide area of AR and VR applications. Users can get enhanced experience while using the applications.

 

Latest social media trends in 2021 in AR and VR technology has increasingly impressing people, round the world, with their promising and advanced features surrounding markets. Starting from mobile development tools to sports events, AR and VR has played a soothing and important role in enhancing each and every feature. Especially, AR and VR’s social media trends in 2021 are basically leaned over the COVID-19 pandemic, and that too in a paved manner, so that the industry don’t need to suffer economically. There are, in fact, various social media trends in 2021 on various technology, but AR and VR have marked permanent images of their applications and other services on people’s minds.

How to get the Maximum Business Benefits from Social Media?

Benefits from Social Media

Social media is one of the main aspects of business now that help to enhance growth and improve the profit margin. There are tons of business benefits from social media that help to improve growth. However, you need to make sure that you are getting maximum benefits from the business. You have to make sure that social media is helping multiple parts of your business to get maximum profit. Here are some ways to use the full power of social media for your business to ensure maximum profit.

 

Brand awareness

Social media platforms are proven to be excellent when it comes to increasing brand awareness. As most of the social media platforms are used by half of the world population. So, it is very to reach to them using these platforms like Instagram, Facebook, Twitter, and others and get some potential customers. Many people think that people only choose brands that they know, but they search for new brands in reality. So, social media presence will help you a lot to increase brand awareness.

 

Website traffic increase

Another one of the best business benefits from social media is increasing the traffic of websites. Social media ads and posts help to drive traffic to your website. Sharing content like blogs and others helps to attract readers and customers to check them out. It helps to attract potential customers and help them get engaged with the website. The more people visit your website, the more traffic you have.

 

Lead generation

Social media marketing is very popular for generating leads by attracting potential customers to get interested in your products. It is one of the most popular benefits of social media platforms. Ads are specially designed to collect more leads and attract customers. You will have to design graphics that are visually appealing for the audience.

 

Improve Ranking

Although there is much debate about this topic, social media can help very much to improve search engine ranking. Along with the social media share rate, the website domain authority increases simultaneously. Many customers like to visit the social media profiles before going to the official website to understand the brand and know the products. The more people visit your social media accounts, your page ranking will increase and give you chances to be among the top-ranked pages.

 

Develop trust

One of the most important business benefits from social media that you can get is developing trust with your customers. The social media platforms are not simply for promoting your business and selling products, they are more than that. You can take the help of social media platforms to build trust with your customers. It gives you the opportunity to learn their likes, dislikes, choices, ideas, and others. By gaining their trust, you will be able to get some loyal customers.

If you want to get the maximum benefit from social media, then here are some of the best ways mentioned above that you can try.

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