Your eCommerce web development site is analogous to a mall store where the initial impression is crucial. Well-organized merchandise will draw customers, and an appealing window display will inspire them to browse and buy. Cluttered and disorderly stores will deter customers from entering, resulting in a loss of sales.
An eCommerce web development site is distinct from other types of websites. SSL settings, payment choices, site architecture, design, page load speed, and photography, to mention a few, are all things to think about.
You’ll need a platform that can handle enough server resources. Otherwise, your store may experience a substantial slow down or even crash.
Pay close attention to how customers ‘flow’ across your website. Remove any obstacles that may be preventing people from purchasing your product or enrolling in your service. You never want your customers to wonder, “How can I buy this?” It should be obvious. Any hesitancy can result in the loss of a possible sale.
Why Do You Need to Develop Your Website If You Already Have One?
Building the structure, web design, programming, publishing, and database maintenance are part of the eCommerce web development process.
It’s time to redevelop your website if it’s not working well, doesn’t look professional, or isn’t visually appealing.
Whether you’re planning to establish or redevelop your eCommerce website, there are seven aspects to keep in mind that will help you do so successfully.
Make sure you have the right platform and a usable theme.
Your company’s platform is its foundation. Choose a proven platform for eCommerce website construction, such as BigCommerce, Magento, Shopify, or others that can handle the volume you expect in the future.
Do you want to sell to multinational customers in a variety of currencies? A solid foundation is a must to build an omnichannel and multi-channel empire. Check out this blog on the top omnichannel marketing tools for scaling your business for more information.
After you’ve decided on a platform, you’ll need to decide on a theme. You’ll require one that:
Is it visually attractive?
Customizable to your company’s identity
It swiftly loads.
Responsive
All browsers are supported.
This is where your site’s visitors interact with it. It must be visually appealing and perform admirably.
Search Engine Optimization and Site Performance
For traffic, PageRank is still important. Use effective eCommerce SEO and search marketing to improve the ranking of your pages and make it easier for customers to find you.
The effort is worthwhile because the CTR declines by more than half from first to second place in the search results.
The speed of your site affects both your user experience and your Google rating. Impatient customers will quickly quit slow-loading websites. According to one estimate, 40% of customers abandon a shopping cart if the page takes longer than 3 seconds to load.
Google’s algorithm for ranking pages now includes page load speed for mobile devices as of recent updates in the algorithms.
The bottom line is that faster loading websites result in a better user experience, which is beneficial to all parties involved.
Use Responsive Website Design to Reach Mobile Customers
It may seem obvious to have every web page optimized for mobile, yet many retailers are still using outdated themes and websites that only work on a desktop.
According to Statista, mobile devices accounted for 50% of page visits in 2019. If your website isn’t mobile-friendly, you’re missing out on nearly half of your prospective clients.
Mobile customers need to search, browse, and buy without having to leave their phones or other devices.
Trust and data security are both dependent on security
It takes effort to create trust between a buyer and a merchant, but it is essential for sales. The use of HTTPS protocol on all sites, not just the payment information pages, is an immediate benefit that fosters trust. Customers have a right to expect you to protect their personal information.
Payment information and transactions, of course, necessitate a high level of security. Your website must be PCI (Payment Card Industry) compliant if you accept credit cards.
Essential data, such as credit card information, should not be stored on your company’s website for increased protection. If your system is compromised, you are held responsible.
Limit the number of products you offer and include a site search option
Giving your clients too many options can hurt your sales. When faced with too many options, buyers experience decision paralysis.
Rather than making a decision, they will walk away. Here are a few options for dealing with this problem:
Limiting your product offerings to your specialization will better serve your clients.
Choose the most extraordinary things ahead of time. Even if twenty products are available, they should limit their options to two or three of the best.
Make your checkout procedure simple by using as few clicks as feasible. Each additional click or form field decreases the likelihood of a successful sale.
Always incorporate a fast, dependable, and scalable site search. Site search is used by 30% of visitors. It’s an essential part of any eCommerce site.
Don’t rely on the default search engine that most websites provide. Purchase a powerful third-party search engine and provide as many filters as can for customers to quickly narrow their search.
To help the search engine identify the products faster, you’ll need detailed product descriptions with relevant keywords.
Include high-resolution images and videos on your product page
Consumers will only give you 10 seconds of their time, whether you like it or not. As a result, you must get right to the point, capture their attention, and hold them on the page until you can elaborate.
Pictures are a great way to get people’s attention, and video is a great way to maintain it. The secret to success is to place one or both of these elements above the fold on each page.
Photos can’t give an entire narrative, but video can. Make an effort to include as many product videos as feasible.
Make the transaction as painless as possible
So far, you’ve done everything correctly. With the help of the site search, outstanding product descriptions, and photographs, the customer could find precisely what she was looking for. She’s placed the item in her shopping cart and held her credit card.
However, the checkout process is now more complex than a track meet.
Unexpected costs of shipment
There is no apparent return policy.
Certain types of payments are not accepted.
To finalize the purchase, she needs first to reate an account.
You’ve just deflated her shopping experience, and she might as well abandon the cart. What can you do to avoid this from happening?
The initial step is to confront the shipping objection. Post your shipping fees and policies on the home page and product pages. It ensures that there are no unwanted shocks.
If your platform has payment types restrictions, it’s time to change to one that doesn’t. You should be able to accept international credit and debit cards, online payment methods such as Stripe and PayPal, and digital wallets such as Apple Pay and Amazon Pay.
Customers must “sign up” or create an account before purchasing, which is a significant barrier to a quick sale.
Make use of the guest checkout form. Allow them to use the information to create an account with one or two clicks once they make the purchase.
Make It Easier for People to Spend on You
The goal of all of your efforts in constructing your eCommerce site following these seven strategies is to achieve one thing. To give a fantastic “UI” for the website and a tremendous “UX” for purchasing with you.
Any merchant’s goal is to provide a seamless shopping system. Always test your systems by acting as a consumer and going through the purchasing process. Look for solutions to eliminate bottlenecks and improve the user experience overall.
Hiring an eCommerce brand development business can also assist you in speeding up the upscaling process.
Get in touch with Sirchend Softwares today to discover how we can help you build your business.
