There is a color factor in Website Design. Choosing the right color scheme for your website or brand is a vital requirement for virtual marketing. Color usage in a brand logo and website is the psychological approach to attract consumers or viewers and is an impactful marketing aspect till date. According to the survey, 85% of shoppers prefer a service or product to see the color that catches their attention. Besides, brand recognition increases by 80% when it comes to the usage of appropriate colors, and recognizing a brand is directly related to consumers’ trust and confidence about the brand.

 

THE PSYCHOLOGY BEHIND COLOR CHOOSING

It is exciting how colors persuade human psychology to a great extent. We often see restaurants in vibrant colors like orange, yellow, etcetera, banks, and financial institutions in blue, luxury products packed in black, hotels in white, blue, black, green, and so on. Color factor in Website Design is highly responsible for influencing consumers’ buying behavior. Notice the E-commerce or digital websites like Sirchend Softwares that use white and clean background because content and information is more important than design here. Again corporate and business websites (depending on the type of business) will use bold shades of colors. Stylish and creative websites do not follow many rules and can use classy black shades to lively rainbow colors.

 

INFLUENCE OF COLOR FOR BRAND RECOGNITION

When we hear the name Coca-Cola, the first thing that we visualize is the red color of the brand. The color of the brand is sufficient for brand recognition. There are two main purposes for the red color of Coca-Cola. Firstly, this vibrant and fiery red color makes this brand stupendously noticeable among the other brands kept on the shelf. Secondly, as every people has a different attachment to various colors, the color red of Coca-Cola activates the emotional excitement, love, and passion, which are the exact feelings the brand wants the consumer to experience after drinking it. It is astounding to know that different color pallet of products and brand attracts different types of consumers. Currently, the reference to consumer behavior that Color Psychology researchers conclude is:

 

· Impulse Shoppers – Red-orange, black and royal blue generally in fast food junctions, brand outlet malls, clearance sale platforms, etcetera, attract these consumers.

· Shoppers on Budget – Teal and navy blue generally in banks, larger department stores, etcetera, attract these consumers.

· Traditional Buyers – Pink, rose, and sky blue generally in clothing and fashion accessory stores attracts these consumers.

 

Knowing technical bits and pieces when you plan to make a website is useful. But when it comes to professionalism, hiring a good software development company is a smart decision. As a color factor in Website Design is not just one thing to make a website, a piece of expert advice and work is a necessity. While making my website, the planning of my entire design and color was by the professional and modernized team of Sirchend Softwares. My website design is modern and attracts users, and I never have to worry about customers’ responses to a call-to-action on my website.