A digital presence is important to all scales of businesses: large or small. That’s because most of the audience are online!
For a small business getting their wings ready, it’s important to create the initial digital presence to make their online ideal prospects aware of the help and support they can receive.
Later, comes the online marketing strategies that can help big time.
Before making a website design for small business owners, it’s important to keep the basics right. Basics like? Well, that’s the blog all about.
Here’re some key steps that a business owner should take before they hit the designing and development road.
Talk about a digital presence. Without a website, that’ll be a problem since you won’t have metrics to count on, no analytics to gauge insights from, and no platform to convert your potential customers into buying ones.
Isn’t that the entire idea behind creating an online presence? To bring in traffic and convert? Yes, this initial practice is coupled with plenty of other layers like marketing ad campaigns, strategizing, ideating, social media marketing, etc.
So, here’re the key Steps to building a website design for small business owners.
Choosing any fancy domain name that isn’t related to the business purpose or the idea behind the site can keep users flow. Here’re some factors to keep in mind in order to choose the perfect domain name for your business.
A hosting provider offers services and the technology for a website to be viewed on the internet. You must connect the domain name with the hosting provider so that when your viewers come to your website, they are shown the site that you store on your hosting account.
Now, the price may range from mere 2$ to 200$ depending upon the type of technology you use. Also, it’s best to choose a yearly plan as it will be cheaper than the yearly plan and at times discounts are ready too.
Some of the reliable hosting websites are:
A website can’t be just all about designs. Content can come in any form. And it’s important to keep and update content to communicate the purpose of your business to the audience.
That’s what Content Management Systems do, they organize content in an easy way to maintain your website.
Some of the popular CMS to choose from for the best website design for small business owners are:
If you have plans to start an eCommerce website where you can sell items and products, it’s mandatory to partner with an eCommerce platform. Now, even if you don’t sell anything but have strict plans to do so, an eCommerce platform is just the best deal.
To create a website design for small business owners, it’s best to have all your future intentions into consideration as well.
Some eCommerce platforms to choose from are:
Now’s the time for the principal act: not design. But research. On what? UI/UX design.
That is, how the users will interact and receive the design. Will they be functional enough so that the users find them useful?
All these questions do have answers. But the research part is organic and needs the researcher to come up with new ideas to find if the user engages with the product well.
Whether it’s a website design for small business or an app, proper UI/UX research is a must. Only then will the smart website design for small business owners be functional and engaging. Then, as you know, one the engages, excels.
How else will you track your metrics? How many visitors are coming to your website? Your audience’s behavior, etc.?
Always make use of vital data to analyze traffic and website performance. Install Google Analytics, Google Search Console, and Bing Webmaster Tools. With these, you can track the following types of information:
After all this, the website must be SEO-ready. That is, you must present it so that Google finds it relevant to rank it. Here’re some SEO aspects.
Blog marketing is how you can draw visitors through the search engines. Of course, social media has its wonders. But it’s always best to prepare your ground for a larger crowd.
A great website design for small business owners is as good as idle if it doesn’t update their latest news about their inside stories. Plus, if Google senses that the website has no activity at all, the website might just fall behind be deemed as inactive.
Leads and conversion aren’t going to happen if this is the case. And that’s why its so important to market your services through blogs. Researching into the target customers and their possible issues in finding and resolving a problem related to your business.
Target audience’s problems and implement those keywords into your blog posts. Keep working on the SEO till it ranks well. Here, backlinks help a lot to build authority. However, if the users find value, they’ll engage with the page. And automatically, the dwelling time increases creating a huge difference.
Therefore, to create a website design for small business owners, there’s a lot that should come along. But the process of building a website is sheer art with dedication.