Big Data Analytics

Integrating the advanced technologies into the consistent ones can double the experience and benefit businesses to keep an organized track of them all. And leveraging big data in mobile app development helps understand the end-users behavior, develop marketing strategies as well as maximize and generate more revenue.

Studies show that 63% of the world population demand personalized product recommendation. In today’s world, where customers crave for such customized suggestions, big data analytics steps up to tailor products so as to make the product functional for the individual customers.

The products encompass web-based applications among other kinds. Now, developers don’t require contributing much effort since they can easily process an enormous amount of data in order to scour out the exact attributes that their customers need. Eventually, this understanding helps in quicker web-oriented application development. Also, big data analytics facilitates accurate traffic analysis that further assists in developing strategies in order to improve and refine the functionalities of applications.

Current mobile application development scenario

Now, mobile application development is spreading like wildfire. Almost every business has their own app which benefits both the end-user as well as themselves. Through an app, operations become streamlined and therefore efficient. But, that is just the base. Industries and companies within are growing and adapting to the ever-changing technological scenarios worldwide. And big data analytics is contributing massive to quicken the entire process that otherwise took hours or even days.

A survey stated that around 204 billion mobile apps were downloaded in 2019. Notice the magnitude of app usage? This is due to their convenience considering the user experience and organizing tasks giving real-time updates.

Mobile applications also offer additional perks and benefits over web-based apps. Smartphone apps can track user’s live location, offer real-time collaboration with them, can track fitness data if linked to a wearable, etc.

Moreover, businesses can actively leverage big data in mobile app development in order to combine the benefits given by each of them.

Role of Big Data Analytics in the Mobile App Development

With the dedicated and smart guidance of big data analytics, businesses can understand the behavior of users and their interests. And this eventually helps in refining the marketing strategies and therefore making them more effective. Also, they can actively provide personalized recommendations and suggestions to the customers. They do this on the basis of locations, demographics and preferences.

However, here is a list that shows how big data analytics is refining marketing strategies and making businesses hit the center with efficiency.

1. Marketing products

Mobile apps let businesses pitch their products and services via email notifications. However, they cannot send notifications for any item at random. Here, real-time big data access assists businesses to understand and perceive what products to pitch and the right time for it.

In addition, big data analytics also offers opportunities for businesses to assess customer demands and needs in order to create tailored products. Also, big data helps to create the right marketing strategies to reach the ideal customers and users. Now, this involves referring to the analytics and to draw insights according to that.

Moreover, big data assists mobile app development process to understand their end-users better. And then, developers can create and make an application that would serve the users with the attributes they desire for creating a great UI and UX design and functionality.

With the availability of preferences, locations, demographics, developers can understand and perceive the users for whom the app is being made. According to the user experience analytics, app developers can create updates in the apps in order to enhance the UI, or the User Interface.

2. Tailoring and standardizing products

With the stats and analytics exhibited, developers can tailor the mobile app so as to refine the functionality and the usability of the app for the concerned user type. The target audience receives the accurate UI and UX with the help of big data analytics.

Therefore, the products become a close match with their expectation, interests and needs. Today’s technology has made business owners, developers and entrepreneurs empathize with the user and read their minds. Thus, the mobile apps become properly customized so as to keep the market hot and ongoing.

Also, as we know, product usage and expectations can vary from country to country. And standardizing them becomes important. However, it all happens with big data analytics beside as the task quickens thanks to the prompt functionality of the technology.

3. Enhancing decision-making

Decision-making is an art. It is a fight between the individual and his dilemma. Smart decision-making skill is choosing between the thing that is ideal for now and the one that is perfect and fitting in the long run. Technologies like big data and IoT, i.e., the Internet of Things, devices can offer access to real-time data for predictive analytics that can help to create and improve the strategy of decision-making.

Also, with data and deep insights, decision-making can be refined and taken efficiently. Deductions happen quicker without keeping the future at stake. In other words, businesses can multiply and expand with the assistance of big data when integrated properly.

 

In this manner, big data analytics and their functionality is tailoring products and offering customers the best possible experience. With a smart UI/UX of a mobile app, that the target customers understand and can work with ignites the vehicle for sale and generating revenue. This way, big data is driving mobile apps of today responsibly.

Caroline Ross April 7, 2020

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