Undoubtedly, we are all in a very difficult situation. Every moment we are going through a collision. This is even truer in the case of businesses especially the small industries who have suffered too much. This is the fact that the hotel industry, restaurant, travel, retail store, real estate & many more are suffering. Every day profit is getting much less because the number of customers has decreased a lot. Besides, now everyone has to go through many rules, laws and protections due to Covid issue. Most people are preferring work from home. But those businesses for which work from home is not possible are facing more problems. Many customers have reduced their daily expenses and they are thinking more about their future. Moreover, there are many costs due to medical reasons. But it is possible to achieve success and growth by overcoming these obstacles. Just you need to change your perspective and understand the new way of success. Know and understand our next suggestion. It will be special and very helpful for your business growth.
1. Design Your Website for the Maximum Benefit of Users
We should create a website that will be almost error free and visitors will get maximum benefits from it. Not only that. The website must be SEO friendly. So that search engines can easily crawl and index the different pages of the website. This means that all your activity must be user centric. If we create a website only for ranking and business profit purpose, then we will get a limited benefit from it. Here are the things to keep in mind when creating any website.
Design and Architect of your Website:
Your website will be professional and attractive to the users so that it can easily attract their attention. Website menus submenus and other features will be in such a way that the main theme is easily reflected. The main content of the website should be easily accessible to the general public. And for that, responsiveness is a very important issue. It should also be noted that the user can reach his specific target with a minimum click. 1) Architecture, 2) Navigation, 3) Functionality, 4) Usability, 5) Design and Development. These are the 5 aspects of website design and we should follow all the guidelines specially Google recommendation. Here are the features you need to focus while Designing and Developing your website.
Strategy and Planning
Define the target audiences
Set goals and objectives
Create a sitemap
Analyse the sales value
Set the time duration
Define roles and responsibilities
Consider the Goals
Keeping visitors from bouncing off your pages so quickly
Make the library of downloadable information more accessible
Responsive and informative pages
To be more visually aligned with your brand
To improve navigation to average more pages per visit
Make your site more SEO friendly
Color and Concept
Color should be light and sober
There should be a corporate look
Smart but depth concept
Advance updated design & look
We can use blue, white, gray and black combination
Good Navigation & Bread cramp
Proper and Easy visibility of theme
Simple & Corporate Look and Design with proper alignment
Coding and Design
Coding should be clean and simple. Text to code ratio should be over 25% and 60/40 text to image ratio
Coding should be according to W3 standard compliant
Correct Html CSS Elements and semantics programming
SEO friendly Development
Less Images and Rich Content
404-page design and no broken links
Other Technical Functionalities
Page URL should be subject specific with at-least 1 keyword should be included
All the images should be alt image tag or name (please add the keyword
All the text in the page should be selectable and do not use text as image
If possible, please create RSS feed and place a link at the bottom along with the social links
Free Offerings
Free Tools and Tutorials or Newsletter Download etc.
Discount Offer
Free Consultation
Any other Free Offer
Event Announcement
Gift Contest
Website Redesign
This is also an important factor of your business growth. Website Re-design is very essential for any website to intact it’s marketing and resource value. Re-design also create an attraction and interest among the viewers and thus the chances of getting potential and targeted traffic increase. It is also recommended to re-design or at-least modify the website once after a year. Also, we can get Google SEO benefits out of this. Here are some of the core benefits of Re-design your website:
User Experience and Quality – Website design, looks, architecture, navigation, functionalities, content will be improved and thus the users will access and browse the site more easily with all the desire information.
Importance and Trust-worthiness – No. of webpages will increase and updated by content and features and thus it will be more important and trust-worthy to search engine and viewers.
More Exposure – If the site is responsive and made with all the latest technology and design then it will reflect more among the customers and thus the brand value will increase.
Traffic and Social Sharing – All the activities of re-design a website will always increase the chance to increase traffic and social followers, sharing and likes along with keywords ranking into the search engine.
Security and Functionality – Security like virus, spam and malicious software protection and functionality like faster loading time will be improved more after re-design and modify a website by targeting the present mistakes in the site.
More Sales – If the website is more reachable to the viewers and customers with easy access, stunning looks and features and targeted quality content, the chances of getting the good sales increase more.
Important points how you can make your website Mobile and Browser Friendly:
Test Whether Your Pages Are Mobile-Friendly or Not
Check in Google Webmaster Tools Account for Messages Pertaining to Mobile Usability
Check your CMS specific recommendations
Check Site Speed and Load Time
Ensure Your Website Doesn’t Use Flash
Make Sure That You Use Standard Fonts for the Content on Your Site
Optimize Your Images
Keep a Tab on Your Redirects
Make Sure That You Haven’t Blocked JavaScripts, CSS, or Image Files
Use Mobile-Centric 404s
2. SEO Friendly Website:
If the website is SEO-friendly, it is not only useful for search engines to crawl, index and optimize the webpage, but it is also very useful for Google ranking and user access. There are some rules to follow to make a website SEO-friendly. If you do not have any knowledge about this then you can follow Steps to a Google-friendly site. The best time to make your website SEO friendly is when you are building the website. Always follow the basic SEO first. Here are some things to keep in mind when it comes to making webpages SEO-friendly.
Webpage URL Writing – Website URL should be relevant according to their page subject. That means one important and most relevant keyword should be there into each and every web-page URL. So, web developer should follow the guidelines of the webmaster while write the name of the file.
Keyword Research – Keywords research is a key element. Use relevant and popular keywords with uncommon combination or some related phrase with the important keyword. Keyword research tool like Ubersuggest, Google Trends and Google Keyword Planner will help you a lot.
Some other key points are:
Internal Links building
Title Tag Optimization
Anchor Text and Heading tags optimization
Quality Back Link Building
Page Speed
Avoiding Black hat SEO Techniques
LSI Keywords
Fresh, Relevant and Quality Content
Structure Data Markup
Domain Authority
3. Content:
Content is one of the main reasons of success whether it is web content or blog or any article or SEO related content. Fresh, relevant, informative and quality content is very important for SEO perspective and it also attracts targeted visitors. Not only this, it also leads to more returning visitors. Content should be targeted. The length of the content should be according to the Google Guidelines. Image in a webpage should be less than the content. Also try to avoid animation. Duplicity in the content should be avoided. There are few good tools for content writing. Content writing tools like Grammarly, Copyscape, WordStream are very good and popular. Adding important keywords and make it bold is an important factor of content writing. Also anchor text (link in the keyword) create outbound and inbound links into the content. H1 and H2 tags are two key points of content writing along with attractable taglines. A continuous effort of doing R&D will be helpful to understand and gather more knowledge in this field.
Conclusion:
We know that it is sometimes very difficult to implement all of the above points because of the different types of businesses and their various requirements. However, if we sit down and discuss with a webmaster or SEO expert before creating a website and take the right plan with their advice, then we can get very good results in the future. This can be done with the help of an expert Digital Marketing Agency who will take care of all the things together with their skills and experience.
