The phrase, “Content is King” is now a Digital Marketing proverb for a reason.
Now, let’s begin from the base and gradually see how it affects online marketing.
If you want to create a website, you’d want it to get noticed. For that, you’d also want to rank high in Google’s SERPs. Now, that means your website’s SEO needs attention. Of course, you could just use random keywords but if they aren’t relevant, penalty awaits.
Why not use words to communicate the purpose of the website and sell? You could use keywords relevant to the content and your business. Voila! If the other SEO aspects remain cool, your website is bound to rank.
Now, there are more layers to the importance of website content writing for digital marketing and how words let the audience connect and sell.
In this piece, we’ll highlight the reasons why written content is necessary and how it impacts a business’ brand value.
Design and marketing remain bland without words.
Who’s to say what the product is for or how it works?
Besides, written content has the potential to sell if written wittily. But there are plenty of layers. The importance of website content writing is diverse and manifold.
Here’s a list of reasons why and how the content writing helps the brand and digital presence to remain on top.
First and foremost, even before it’s necessary for other things, website content writing helps in the primary aspect of a website. To convey the business purpose.
Of course, a great design when coupled with words to communicate the purpose makes the readers connect. If the words are smart enough, it can even sell.
That’s the foundational importance of website content writing. To talk out the purpose of the business.
Next comes the task of being noticed. For that, you must move beyond mere social media presence and turn to the Google SERPs. And for that, you need to practice both on-page and off-page SEO constantly.
And do you know what’d help you with that? Website blogs, e-books, infographics and all sorts of written content. The website blogs, primarily, would support the SEO full-fledged. And the latter forms of writing would help you generate leads and consequently convert your potential customers into buyers.
Even if you keep the latter for another time, keep the practice of website content writing constant. It boosts the SEO as quality articles with relevant keywords help rank the pages. What the other e-books and interlinks do is guide the readers to the know more and therefore find value. If they find value, the dwelling time increases thereby leveraging authority of the page. And this is a contributing factor for Google ranks.
Website blogs is called Content Marketing that helps in audience retention through offering information which they find value in. That’s why so many businesses start forming educational content that would be helpful for the customers. If they find it worthwhile, they are likely to stay and learn more.
Plus, Google identifies quality writing and tallies if it’s relevant to your business niche. A higher rank is possible if it meets the algorithm’s criteria.
Now comes the part when you must market consistently via other channels.
Yes, well written and useful website content is helpful. But not all visit the website if they don’t want to. How else are you going to drive traffic to your website?
Via social media ad promotions, social media copies, organic promotions, weekly newsletters, you can channel traffic to your website to convert.
Plus, if you have enough leads, you could start email marketing! Schedule your daily designer newsletters to reach your leads. With smart words comes smart customers.
Therefore, website content writing is an intelligent marketing tool.
To rank a webpage, it’s important to build authority. Let’s come to it one by one.
You need 3 things to rank well: Quality content with relevant target keywords, SEO Optimizing the title and meta data and quality backlinks.
Quality backlinks are when other relevant and credible websites, mainly of the same niche as you, link to your website. This way, the website gains authority which helps in overall ranking in Google’s SERPs.
For this, the website content must be of high quality, one that readers find value in. Only then will other similar websites recognize it and give link to thereby creating a smart domain authority.
To make a social presence that matters, words play a major part.
The art of conveying a message through short and crisp copies holds high leverage.
For instance, social media ads. Even if you make a video, pictures and short clips won’t make them understand what you are about. Words do. But they won’t read if it isn’t short and quick because of the short attentions span.
If done well, you can create your own social presence that your audience finds credible. What next? Constant visits to your site. And this, boosts reach and the potential to convert to buying customers.
That’s the degree of the importance of website content writing for digital marketing.