Key Steps for Website Design for Small Business Owners

A digital presence is important to all scales of businesses: large or small. That’s because most of the audience are online!

For a small business getting their wings ready, it’s important to create the initial digital presence to make their online ideal prospects aware of the help and support they can receive.

Later, comes the online marketing strategies that can help big time.

Before making a website design for small business owners, it’s important to keep the basics right. Basics like? Well, that’s the blog all about.

Here’re some key steps that a business owner should take before they hit the designing and development road.

 

8 Key Steps for Website Design for Small Business Owners

Talk about a digital presence. Without a website, that’ll be a problem since you won’t have metrics to count on, no analytics to gauge insights from, and no platform to convert your potential customers into buying ones.

Isn’t that the entire idea behind creating an online presence? To bring in traffic and convert? Yes, this initial practice is coupled with plenty of other layers like marketing ad campaigns, strategizing, ideating, social media marketing, etc.

So, here’re the key Steps to building a website design for small business owners.

 

1. Choose a good domain name

Choosing any fancy domain name that isn’t related to the business purpose or the idea behind the site can keep users flow. Here’re some factors to keep in mind in order to choose the perfect domain name for your business.

  • Make it easy to spell
  • The shorter, the better
  • No numbers or special characters
  • Make sure it’s catchy or memorable
  • SEO-friendly URL

 

2. Purchase a website hosting that’s scalable and secure

A hosting provider offers services and the technology for a website to be viewed on the internet. You must connect the domain name with the hosting provider so that when your viewers come to your website, they are shown the site that you store on your hosting account.

Now, the price may range from mere 2$ to 200$ depending upon the type of technology you use. Also, it’s best to choose a yearly plan as it will be cheaper than the yearly plan and at times discounts are ready too.

Some of the reliable hosting websites are:

  • GoDaddy
  • DreamHost
  • InMotion
  • Bluehost

 

3. Implement the best CMS

A website can’t be just all about designs. Content can come in any form. And it’s important to keep and update content to communicate the purpose of your business to the audience.

That’s what Content Management Systems do, they organize content in an easy way to maintain your website.

Some of the popular CMS to choose from for the best website design for small business owners are:

  • WordPress
  • Drupal
  • Joomla!
  • Squarespace
  • Wix

 

4. Pick a great eCommerce platform

If you have plans to start an eCommerce website where you can sell items and products, it’s mandatory to partner with an eCommerce platform. Now, even if you don’t sell anything but have strict plans to do so, an eCommerce platform is just the best deal.

To create a website design for small business owners, it’s best to have all your future intentions into consideration as well.

Some eCommerce platforms to choose from are:

  • WooCommerce
  • Shopify
  • Shopify Plus (higher levels of customization)
  • Business Squarespace
  • Wix
  • GoDaddy Online Store

 

5. Invest time in UI/UX research to create engaging design

Now’s the time for the principal act: not design. But research. On what? UI/UX design.

That is, how the users will interact and receive the design. Will they be functional enough so that the users find them useful?

All these questions do have answers. But the research part is organic and needs the researcher to come up with new ideas to find if the user engages with the product well.

Whether it’s a website design for small business or an app, proper UI/UX research is a must. Only then will the smart website design for small business owners be functional and engaging. Then, as you know, one the engages, excels.

 

6. Install Webmaster tools

How else will you track your metrics? How many visitors are coming to your website? Your audience’s behavior, etc.?

Always make use of vital data to analyze traffic and website performance. Install Google Analytics, Google Search Console, and Bing Webmaster Tools. With these, you can track the following types of information:

  • Daily, weekly, monthly visitors to your website
  • Bounce rate
  • Number of page views
  • Average time spent on site by visitors
  • Broken links on the site
  • Keywords that lead users to your website
  • Webpage download time
  • Backlinks to your site

 

7. SEO Optimize the Website Design

After all this, the website must be SEO-ready. That is, you must present it so that Google finds it relevant to rank it. Here’re some SEO aspects.

  • Keyword research and implementation
  • Optimal website code
  • Having a mobile-friendly site
  • Bearing high-quality backlinks that lead to your website
  • Being secure and having an SSL certificate installed

 

8. Quality content marketing to help visitors find value

Blog marketing is how you can draw visitors through the search engines. Of course, social media has its wonders. But it’s always best to prepare your ground for a larger crowd.

A great website design for small business owners is as good as idle if it doesn’t update their latest news about their inside stories. Plus, if Google senses that the website has no activity at all, the website might just fall behind be deemed as inactive.

Leads and conversion aren’t going to happen if this is the case. And that’s why its so important to market your services through blogs. Researching into the target customers and their possible issues in finding and resolving a problem related to your business.

Target audience’s problems and implement those keywords into your blog posts. Keep working on the SEO till it ranks well. Here, backlinks help a lot to build authority. However, if the users find value, they’ll engage with the page. And automatically, the dwelling time increases creating a huge difference.

 

Therefore, to create a website design for small business owners, there’s a lot that should come along. But the process of building a website is sheer art with dedication.

Custom Webpage Template Design Services: Top 8 Reasons to Consider them

Custom Webpage Template Design Services

Personalized built surrounding your business needs

Custom webpage template design services help create an online presence that is centered around your business kind.

That is, each design idea can start from scratch. And this indicates that even you can ideate to add to your website.

The problem with template-based design is that you must adjust from your end to “fit in” to the already-made template. In other words, you must shrink your business purpose, services, product value to fit to a template that doesn’t even surround you.

In addition, a custom webpage template design helps to market your business the way it needs to be heard and the way it will bring them to engage with your business.

So, it’s best to choose custom webpage template design services since it supports your business’ digital presence from a marketing perspective as well.

It will help visitors relate when they are directed to your website. Eventually, lead generation, conversion, etc. can flow in effectively.

 

Complete customization

Ready-made webpage templates hold many FAQs, contact forms, testimonials, maps, etc. for detailed information. Now, this type is the generic information and contact points.

If you want to build a unique point of contact, custom webpage template design services is your only go-to.

Building a website from scratch with the development tools and essentials, lets your customers have a unique experience. They can contact you by starting from choosing their Country, State, area, and gradually narrow down to find the nearest contact with you.

 

To stand unique

Obviously, choosing a custom website design service means to stand unique.

You can craft the site just as you want from the tiniest bit. Adding such personal touch can make it unique. Plus, the hands and minds of professionals take the upper hand to counter glitches and other errors when finished.

Moreover, with custom webpage template design services, uniqueness comes with super secure build.

It’s your call to choose to be just one of them or the one.

 

Smoother user experience

To create a website, the main aspect in mind must be the end-user.

The idea is not only to bring in the target users but let them feel connected. And only a proper UI/UX research could create the design that users find easy and helpful.

It’s pointless if they can’t find a way to do a free trial of your product, book an appointment, or find a way to ask a question.

Yes, a good design attracts. But, can they keep?

The website needs to be functional, that is, it needs to help the user find their queries answered and thereby create value. This is where custom webpage template design services can help with the UI/UX.

A thorough research on the target users and their expectations can help in building a custom website with a great UX design.

What matters is the response they leave or impression they have on the site. So, one built with the UI/UX design perspective in mind, can go a long way.

 

A flexible SEO

Custom webpage template design services working to build a website is highly beneficial for Search Engine Optimization.

Now, SEO brings in many factors.

Loading speed, internal linking, user experience on tablets and smartphones, rich snippets, etc. are just the basic important sections of on-page optimization.

  • User experience on tablets and smartphones

Since the screen size is smaller than desktop, some features must be disabled or else they will take up space.

The idea is to make the reading or viewing experience free from clutter. And on a ready-made design, this may not always be available. Most of the time you must settle for what’s in the package.

This way, the readers or audience can have a hard time engaging. Certain pop-ups or options can trigger them to bounce off thereby hurting the rank in the SERPs. This is what custom webpage template design services avoid. In fact, such a scenario isn’t possible when you work with the right designer.

  • AMP Pages

AMP pages are webpages’ simpler versions that Google indexes and presents to the users on smartphones and tablets.

Now, this requires you do indulge in some coding to build it. Relying on an existing template may contradict with your intention. If the template has plenty of unnecessary HTML and CSS, the entire process would be very time consuming.

  • Rich Snippets

If you don’t have full control over the codes, the rich snippet section can backfire. Custom webpage template services allow you to create content that Google understands better.

 

Potential for Higher ROI

Users will interact, when the design and functionality are top-notch.

Keeping it simple can be tough too. Users tend to attach to something they find value in. And custom creating a website can bring in leads and boost similar metrics high.

Eventually, the e-books, quizzes, and the like will find leads necessary for email marketing.

 

More credible, the better

For any brand to make an impact, uniqueness must ooze out of it.

Making a brand-specific statement has the potential to stir the visitors. That’s possible with custom webpage template design services that allow the flexibility a business needs.

In addition, making the brand appear more professional and purpose-specific wins. And you can’t achieve all of it from the existing template lots.

So, the idea is to stand unique. If so, your brand stands more credible and authoritative. And the more credible, the better the reliability on the user’s end.

 

Partner with true professionals

The final question stands as “who to choose?”.

When at it, you already cut off low level vendors. That’s because you want the best, of course.

You’d rather work with one who is a veteran custom webpage developer than one with mere knowledge of so.

That’s not only for investing in the right place but to get the prompt support you need during technical issues.

 

Smart custom webpage template design services can make the difference you want to create with your business. So, choose your option wisely.

Smart Healthcare: How IoT Improves Health Services

Smart Healthcare: How IoT Improves Health Services

The Internet of Things smartens regular objects. If so, how advanced could the health industry be!

A market study report shows that IoT was USD 55.5 billion back in 2019. Plus, it’s bound to increase at a CAGR of 20.8% by 2025.

In addition, the COVID-19 pandemic crisis has turned all things digital. More power to the IoT potentials and other similar tech innovations.

 

Here’s how IoT improves health services

In the contemporary world, all tasks are driven by new technology. Artificial Intelligence, Cloud Computing, Big Data, etc. will team up to build a smarter future globally.

 

1. Pillars of Smart Healthcare

 

Smart healthcare systems emphasize the individual needs of the people in question.

Tech-driven systems offer better support, care, boost service experience and ensuring high control for providers.

In addition, they focus on primary individual needs making the treatment and care more efficient.

 

2. Intelligent Medical care with health data

 

What’s so exciting about IoT medical care? It’s data driven.

That is, the system reflects on information before drawing an insight which then will be presented to proceed further steps associated with it.

To be precise, IoT improves health services by absorbing data consistently for a refined task delegation.

In fact, all courses of life have now become information based. It is only through data that today’s technology is so successful thanks to the involvement of AI as well.

This way, the care that the concerned receives is personalized. That is, he receives not a generic but a treatment that is suitable for his health. And IoT determines this through data only.

 

3. Patient-centered care

 

Keeping the patient at core is the target of all health products and the like.

Today’s signature attraction in technology is the trait of personalization. That is, each patient would get the treatment that fits their health condition and necessity.

But how exactly?

IoT improves health services by studying the patients’ health history and the current to develop smarter decisions that will be effective. Thereby, the presence of complete efficiency is ever-present.

 

4. Let’s you act when there’s still time

 

Health monitoring systems lets people act when there’s still time. Lack of update from the patient’s end about his health for some time may raise an alert regarding a critical case.

And this is how people can rush to the concerned and take actions that, if taken lately, wouldn’t have worked.

 

In this way, IoT improves health services to prevent the worst with regular monitoring.

Web Design Agency: 5 Tips to Choose a Website Design Company

Web Design Company

Thinking to create a website for your online prospects? Smart.

It’s even smarter to choose a website design company that understands your vision.

One that studies your business products or offers and come up with designs that make you stand out is tough to find. But isn’t impossible.

Sounds intimidating? Don’t worry, we show you how easily you can find a web design agency that will help you make a difference.

 

5 Tips to Choose a Website Design Company to Make a Digital Presence

Of course, first-impressions matter. But, to keep yourself at the top needs intelligent marketing.

Take baby steps to understand all your requirements, first. Then, align your needs to the techniques the web design agency partners make.
Work smart to get the smart.

Here’re the steps.

 

Make a list of your website goals

Revise what you need. This time be specific and technical to find the web design agency you need.

First, map out what you want the website to do. Check if the features you want would serve your marketing goals.

Remember, the website is your marketing tool.

Once you make the first impression, you must fight for lasting ones that you’d want to leave on the visitor.

For this, they must gain value out of your site. So, keep note of this.

Here are some things you would want your website to do:

  • Generate leads.
  • Integrate market automation tool like HubSpot, Marketo, or Pardot.
  • Sync with CRM like Salesforce.
  • Connect with email marketing platform like Emma, MailChimp, or
  • Constant Contact.
  • Collect payments/donations.

 

Features you’d need to achieve them:

  • SEO content, user-friendly navigation, conversion-optimized pages.
  • Secure online forms HIPPA for healthcare domain).
  • Ecommerce functionality.
  • HTTPs and an SSL certificate.

Now, you can shift to the other concerns like your budget and timeline. Of course, the range may vary, study the current market price and make a sensible estimation.

Then, choose a website design company that fits in your criteria.

 

Search: Go worldwide and local

List ready? Begin your search.

Look for web design agency partners locally and worldwide. Keep your options open.

But first, start with industry-specific web development companies. This can get them understand the exact needs better.

If you want to contact one overseas, go ahead. Apps like Skype and Zoom allow remote communication. Just like the one that’d happen if you travel to your contact. They blur the need to appear physically. Hence, more efficient.

So, choosing locally or worldwide is almost the same when it comes to supervising and inquiry. Going worldwide expands the possibilities even more.

 

Study them thus

To move forward to the next, research the ones you’ve selected.

What offers are they making, how do they work?

You may want to all about them, but don’t know where to start. Here’re the areas to look for and know each web design agency better.

Experience

It all depends on your budget. Here’re the things to check.

  • Since how long are they doing this?
  • What is their strategy to build a website?

Remember, the higher the experience, the more the charges and quality. But if your budget is low, you can settle for a low-cost web design agency as well. Research more about their work; check if their approach is creative. At times, there are more to a low-cost website design company that the seekers see.

Portfolio

Don’t just stop there for validation.

Check if their designs match your style and the essence that you are looking for.

Also, check their social presence. See if they are active in engaging. This means they take marketing of their own brand seriously and will do it for you too.

This brings us to see if they have a marketing department. If yes, voila!

Marketing Department Presence

With an active inbound marketing team, you could request online marketing solutions as well. This not only makes the design good but will be sent to the marketing department for SEO check, content marketing to engage and generate leads, etc.

 

Look for these soft traits

Check out their social presence.

More than the content they share, it’s the comment section that matters.

Check if they are active and interactive. If so, how do they approach a question or even a negative comment?

This can give key insights about the company and its segmented departments. That means, they are very reliable as they have an active team for each department.

 

When you find one, talk

After surveying plenty of companies and ending up with a handful, talk.
Now this is when you want to find more about each of their strategy and can’t find anything on the internet.

Just head to their contact page and request a quote. Or, send an email directly stating your needs and the kind of approach you want from them.

Tally each with the others and pick the one that you think fits your business style.

 

Bottomline, you must make a lasting first impression. So do a healthy research before you invest in a web design agency. The digital presence will speak for your work, mission and ethics. Don’t be afraid to try new things.

With these pro tips, you can be creative in your own way.

Rise of On-Demand Mobile Apps Amid Coronavirus Outbreak

Rise of On-demand mobile apps

The worldwide order of a complete shutdown till indefinite period have led people to choose digital alternatives.

While some can spend quality time with their families, others cannot. In fact, there are numerouscases where even young adolescents are stuck at hostels without food.

The statistics of a high rise of certain on-demand mobile apps amid coronavirus outbreak clearly show a shift in the consumer behaviour. Of course, the context of today is a contributing factor in doing so.

In addition, with such a crisis, companies, governments and even individuals are facing it with high resilience. Hence, the sudden rise of work from home, for instance.

Now, there are other scenarios too. As we go along, we’ll realize how the current scenario is impacting the mobile app development industry. And how certain brands of on-demand apps are skyrocketing.

 

The reason for the rise of On-demand mobile apps amid coronavirus outbreak

National order of social distancing has necessitated the temporary shutdown of secondary physical shops. This has made people turn to the virtual ‘conveyance’.

For instance, when restaurants are not bearing the hype it used to every Friday, cloud kitchens are taking over. Some restaurant companies have successfully practiced resilience and are serving with takeaways online.

All on-demand mobile apps have one thing in common: the avoidance of human-to-human contact.

The COVID-19 crisis has affected 1.7 million of the world population and counting are infected. If that’s not enough, the numbers are still increasing at an exponential rate because of its high infectious tendency.

Therefore, quarantine and self-isolation are the only practices left to fight the plague. And this situation worldwide has evolved the consumer interaction and behaviour of purchase and interacting with products. Also, individuals must practice choosing only the primary necessities and stick to them until the lockdown lifts. And the on-demand mobile apps assist in that practice actively.

Working remotely needs other arrangements too. For instance, conference meetings to discuss their new product launch. Or, the wireframing of a new item and to create a prototype.

Students need to attend schools, albeit virtually. And those mobile app platforms that enable those services from home are skyrocketing.

However, to know the precise brands that have taken the market by storm, stick through the next section.

 

On-demand mobile apps that took the stage to flatten the curve

To provide for the lack, certain businesses have modified their online presence, services and delivery. This way, they aim to serve the masses in any situation in order to keep them sustained.

However, not all. There are certain types that can potentially respond to a kind of void. For instance, the food delivery, tele-conference apps and the like.

To be precise and discuss each with an in-depth significance, each section offers the information you seek. Also, they hold the brand names of those that are ruling the market currently.

 

1. Grocery on-demand mobile apps

While being socially distant, one must live in good health. In no way, can men be deprived of their basic groceries.

Therefore, the grocery delivering mobile apps have participated to flatten the curve actively.

Of course, the physical stores selling groceries are on. But some may have ailing members in their family. So, going out for that, can be risky. Hence, the grocery on-demand mobile apps appear.

Huge number of people chose these on-demand grocery mobile apps to have them at their doorstep rather than going out and contracting the disease and endangering 100s on the way back.

However, here are some brands that responded with resilience in this time of crisis.

Union Coop

It allows customers to purchase groceries from Union Coop Supermarkets right from their homes.

Waitrose & Partners

For free delivery, people turn to Waitrose. With quick download and login, people can begin shopping.

Carrefour Now

Its signature aspect is its super swift delivery. Their motto is to get the groceries delivered within an hour of placing the order. In this time of the COVID-19 crisis, it’s keeping up their practice intact.

 

2. Food delivery apps to suit your appetite

Not all can cook or want to. Monotony can make you sick of eating the same kind of taste.

Even in these times, food delivery apps are revolutionizing their delivery standards. Also, they are incorporating cleaner cooking habits to keep away any kind of exposure.

In addition, they do not conduct delivery right at the hands of the owner. Instead, they place it somewhere safe and instruct the owner towards it.

The severity of the lockdown order is getting stricter by the day. But, the on-demand mobile apps ensure safe and healthy dishes at this time of crisis. Whatever it be, hunger is not to be seen.

However, in case you run a restaurant, you can have your own app to continue with the business actively as a cloud kitchen.

DoorDash

Delivers breakfast, lunch and dinner right from the best eateries present in your area.

UberEats

Uber is no longer limited to the e-riding services it offers. It has expanded into serving food to the uber account holders.

GrubHub

The US witnesses its services throughout 1000+ cities. Both, iOS and Android users enjoy its services.

 

3. Workout apps: Stay-in but Stay-fit

Staying in has stirred an amount of panic to the ones who work out regularly. Though only initially.

Because later, they engaged with the workout apps. While some have downloaded them right after realizing their increasing weight and excessive flabs.

Two things can happen: either some will come of their quarantine slightly obese or remain the same. To remain the same, the fitness mobile apps have ignited their power.

These on-demand mobile apps amid coronavirus outbreak have been working actively to keep health in check.

Some of them are:

Trainiac

Creates a bridge to link users and their personal trainers. Also, it creates a personalized workout plan for the person. Its speciality is that users are connected to real trainers to get the type of plan your body needs.

Alo Moves

A creation of Alo Yoga, the apparel brand, the users can access over thousand yoga practices.

 

4. Tele-conferencing apps to keep coordinating

Work from home is how industries are thriving. But, how can this continue without proper face to face meetings and discussions?

Enter the tele-conferencing mobile apps. They are not confined till mobiles but are across desktops and laptops as well. They are the kind of on-demand mobile apps that act as virtual ‘conveyances’ to enable synchrony and coordination among employees despite staying afar.

Consistent communication to keep coordinating is what keeps a business in motion. And the conference apps that welcomed thousands of users at this time of crisis are as follows:

Zoom

Zoom doesn’t lurk in the shadows, now. In fact, it is the most used online conferencing apps. From businesses till schools, it has become the staple of many. Classes and meetings happen actively on Zoom.

Skype for Business

Companies find Skype for Business a much more secure and reliable option to discuss, chat and communicate.

Google Hangouts

It allows video calls for up to 10 people along with group chats comprising more than 100 people.

 

Business Takeaways

The coronavirus plague isn’t only a matter of health concern. It has extended to become an economic crisis as well.

Globally, numerous small businesses are finding it troublesome to remain competitive. So, most are stepping into the online domain.

The presence of on-demand mobile appsissaving lives and maintaining the normal practice of the daily work.

So, in order to stay competitive, you can create an app for your business exclusively. This would help you strategize and deliver in a smart way.

Sirchend Softwares offers creative mobile app development covering industries of any type.

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