How to Redesign a Website Without Losing SEO for Keywords Ranking

Website Redesign

“Will I lose my Google ranking if I update my website?” is a question that most of us have regarding website design. If done incorrectly, the answer to this question is yes. There have been numerous instances where users have experienced traffic loss as a result of migration. If you want to revamp your website without sacrificing SEO, there are a few things you should keep in mind. In this blog, we’ll go through several key measures to help you redesign a website without losing SEO.

 

Create a temporary URL for your new website

Never attempt to test an existing website while building a new one. Copying your existing website to a temporary URL and testing on that temporary URL is always a good idea. Change the domain when the website is ready on the temporary URL.

 

We do not advocate working on your live website because many things might go wrong when you make updates. The next thing to keep in mind is that the temporary URL should not be indexed by Google, resulting in duplicate content issues.

 

Look for broken links on the new website

The second stage in redesigning a website without compromising SEO is to test the new website for broken links. There could be broken links in your website’s CSS or Javascript. As a result, it is preferable to fix these broken links before going live.

 

You can use one of the many free broken link checker tools accessible on the internet to test your new website. You can also do this by installing extensions on your web browsers, such as Firefox or Chrome.

 

Make a list of all the pages on your old/current website

It’s common to modify the slug of a page while redesigning a website. It’s also critical that you notify the search engines about the modifications.

 

If you don’t do this, your search ranks will suffer, and your domain authority will drop, resulting in a loss of organic visitors. Take your site map and save it as a text file to build a list of all pages quickly.

 

Create 301 Redirects

It will help if you redirect your new pages away from the old ones so that Google and other search engines are aware that the URLs of these pages have changed.

 

As a result, other search engines including Google will not consider these two pages to be separate. This is how you may change your URL without affecting your SEO ranking.

 

Make the Change to the New Website

This is the step you’ve been looking forward to for a long time. It’s time to switch to your new website when you’ve finished designing, producing, and testing it. You’re just a few clicks away from launching your website.

 

If your website is large, you can also transition to the new one in phases. However, Google advises doing it all at once because it will speed up the crawling process.

 

Conduct final inspections

Your new website is now up and running. After going live, you’ll need to double-check a few items to ensure that the new website is functioning correctly.

 

After you’ve gone online, run the following tests:

First and foremost, you must verify the new website for broken links.

The next step is to make sure Google Search Console has confirmed the new website.

Now you must ensure that the new website is correctly indexed.

Finally, keep an eye on your ranks. You can do this by using any of the internet rank checker tools.

 

Additional information

After you’ve double-checked these points, you’ll be ready to go. It’s still crucial to maintain a careful eye on the new site’s performance. A single line of code can sometimes throw the rhythm off.

 

Here are some extra resources to supplement what we’ve already discussed

Website Redesign Disaster – Search Engine Journal

Website Redesign: Re-launching Without Losing Sleep – Search Engine Watch

Moz – Site Redesign – Online Marketing Checklist

 

Last but not least

It’s crucial to keep an eye on the situation after making any adjustments to your website. Keep an eye on the following using any tools you have at your disposal:

 

Rankings

Organic traffic

Indexed pages

Webmaster Tool errors

 

These things will aid in the detection of any issues. You can swiftly investigate and make any necessary modifications if you find your rankings dropping.

 

When Google tries to crawl your site, Webmaster Tools reveals issues, so you know you need to be proactive and investigate the matter.

Relax a little after you’re sure there aren’t any problems. You don’t need to be so watchful about these things. You can focus on promoting the site while continuing to work on SEO growth and maintenance.

Contact Sirchend Softwares for all your Website Redesign requirements. 

How to Get Targeted Business Leads Through Digital Marketing?

Targeted Business Leads

Digital marketing has become one of the best ways to generate leads for marketers. Almost all businesses use digital marketing as a marketing strategy. It is one of the best ways to reach your target audiences. However, you need to know the factors of using that can boost the result of using digital marketing to get leads before choosing one for your business. Here are some of the digital marketing strategies that you need to choose for targeted business leads.

 

Social Media Marketing

One of the best digital marketing strategies that propel lead generation is social media marketing. Social media is used by a large number of audiences on different platforms. Some of the best platforms for social media marketing are Twitter, Facebook, LinkedIn, and others. Based on your target audiences, you can choose the platforms for targeted business leads. You can share your business details, articles, blog posts, banners, and other advertisements on these platforms. It will help you to increase brand awareness and create an online presence. It is easy for users to reach your company and share with others through social media. With building relationships with the target audiences, your chances get high to convert them into leads.

 

SEO (Search Engine Optimization)

SEO is a very effective strategy of digital marketing that is used by a lot of organizations. Using it, you will be able to improve the ranking of your website in the search engines such as Google, Bing, and others. It helps your audience to find your website very easily and get the services that they require. As most of the users do not go past the first page when they are looking for the services in search engines. So, having a higher ranking will increase your chances to get more visitors. There are many steps that you will need to follow in this digital marketing strategy to get targeted marketing leads. These steps include optimization, keyword selection, page speed, design, and many others. 

 

Email Marketing

Another very good digital marketing strategy is email marketing. It has the potential to earn more than $45 for spending of every $1. It is one of the oldest strategies of digital marketing but very effective. You can reach your target audiences using email marketing and turn them into potential leads. Some of the steps of this marketing strategy include signup forms to get a subscriber list, sending information regarding services to potential users and others. Although the process of this strategy is time taking comparing to others, it helps you to get targeted business leads.

You can get all of these above-mentioned strategies available in Sirchend Softwares. They have high-skilled and experienced professionals to help you get targeted business leads through different strategies. They offer social media marketing, FB and Instagram Paid Marketing, Brand Marketing, Content Marketing, Google Adwords, and many more other digital marketing strategies. You can get in touch today to choose any of these and grow your business with Sirchend Softwares.

How SEO Project Management Portal can Streamline SEO tasks efficiently

SEO Project Management Portal

Creating an SEO report takes away ample time. And a report involves all the intricate technicalities of a website. For instance, the major changes needed to the smallest of website fixes. An SEO project management portal cuts short ample tasks so as to enable you to direct energy into the remaining principal tasks.

Moreover, an SEO portal enables the user to add multiple projects and websites so as to keep the gates of assessment open. Cutting short on time, this can streamline Search Engine Optimization in the most efficient manner possible.

Bringing a boost into productivity, a smart SEO project management portal are clients’ favorite. Through automation, the tasks speed up ten times freeing up resources for the upcoming marketing developments.

A Glimpse into the SEO Industry

SEO requires constant upgrades in the strategies and techniques. Being an active part of digital marketing, the pace of the upgrade matters too. The competition rises every moment inviting a complicated structure of SEO. At this point, an SEO project management portal wherein real-time automation dominates report-making, amending website issues, creating a marketing plan, etc.

In order to meet long-term goals, a genuinely satisfactory production must be involved. Since more users and customers enter only through the reviews of the ones who have already experienced your services. And internet helps those that are the most discussed.

So, make sure to get the users talking. Interact well since it acts as a positive reinforcement. Also, the standard of the service matters in order to convey quality to the customers and users to fetch those authentic positive reviews that will inspire new potential stakeholders. This is the reason one should turn to an SEO project management portal wherein automation streamlines all that are required. With this, an enhanced user experience is guaranteed.

Significance of an SEO Project Management Portal

SEO is not confined to keyword research to hit Google’s SERP. That is only the tip of the iceberg. There are several ways in which an SEO project management tool or portal can benefit with the specifics right up. It helps achieve the SEO goals particular to your business, improve the quality of deliverables, automate repetitive workflows and tasks, maintain version control, allocate resources effectively, mitigate risks, scale efforts, track time and more.

An SEO management software is beneficial in monitoring the process of the campaign that also assists in managing the content strategy. Also, in the process, communication with the client is very crucial to keep their requirements in the forefront and crystal clear to you. However, interacting through the software can save ample time.

Moreover, achieving success of an SEO program not only involves conducting diverse strategies. It is a practice of initiation, careful planning, and systematic project executions. With the active functionalities of an SEO portal, the user can find an efficient way of managing tasks, website auditing, collaborations and reporting.

  • Integrated automation detects problematic areas for amendment

    An SEO project management platform, with the assistance of automation, is able to identify errors, broken links, and more. This is to say, it is efficient in conducting website audits in a comprehensive manner. So, the time to identify the website issues manually cuts down short thanks to automation and its seconds-quick assessment.

  • Cuts down time to focus on more important SEO matters

    When report and planning doesn’t require manual labour, the time taken in this can be efficiently directed to much more important topics. Client requirements vary depending on their business models and protocols. And the user can focus on identifying the client needs in-depth so as to provide with accurate numbers as promised.

  • Streamlines SEO conduct to improve productivity

    When matters and tasks are streamlined through real-time automation, productivity increases inevitably. So, it is important to learn the nook and cranny of the SEO project management portal or software in order to fetch the required data to start the remaining work. This way, productivity accelerates and brings up relevant outcome and numbers only.

Tasks of an SEO Project Management Software

The precise tasks include a surfeit of objects. However, we list out some of the important ones that don’t require you to assess manually. It covers plenty of tasks incorporating the latest SEO trends into a website. It covers the following tasks responsibly:

Log file analysis, HTML error checker, competitor analysis, Website SEO audits, microdata generation, content audits, content performance analysis, content discovery, search trends, Copyright infringement protection, page load speed testing, HTTP/HTTPS header check, mobile friendliness, customer intent data, etc.

Their tasks don’t end there. A complete SEO project management portal monitors backlinks as well. Also, it suggests ways to improve the quality of backlinks in order to build authority effectively. The three key essentials of SEO: keyword analysis, title and meta data, and building authority are met, undoubtedly. Of course, as mentioned earlier, they also include the critical SEO technicalities that call for amendments to remain updated with time.

Takeaway

In the modern time wherein competition is the only parameter of life, real-time automation is important. To streamline smartly and to place measured steps, tools and software packages are crucial to free man’s time to focus on matters that involve creativity and the human brain. In this way, an SEO project management portal can contribute massively in narrowing down to be accurate, predict through data and draw relevant insights, and benefit both the company and the client.

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