How Blockchain-based Event Management Systems are Revolutionizing Marketing

Blockchain

Blockchain-based event management systems simplify the tasks of event organizations.

Also, they help craft better and smarter experiences for the attendees.

Events are happening worldwide whether in smaller or larger circles. Concerts, trade shows, sporting events, seminars, etc involve smart event management to make interaction and the purpose of the event a success.

In addition, to some companies, Live events hold immense significance in their growth. A survey says that around 80% of marketers reported that such interactive events are critical to their company’s growth.

Moreover, businesses welcome expansion with such active engagements.

They believe, the larger the event, higher is the marketing opportunity it offers. And this is because of the high volume of attendees.

Also, the Live event and its physical delivery makes a prominent impact on the attendees. And this contributes towards a staunch marketing. As opposed to digital marketing, event management lends a wholesome engagement physically.

We can say, the power of traditional marketing is still alive and is thriving strong. In fact, to refine them even more, the avant-garde technologies are being integrated.

Blockchain technology happens to be one of them in revamping the event management domain.

 

Importance of Blockchain-based Event Management systems

 

Event organizers find it difficult to manage the abundance of attendees. But, of course, they find out their way with it. However, the modern time and smart businesses opt for those that work with some kind of automation.

Why is that?

This happens only because of efficiency and well-reasoned management that today’s new technologies ensure.

Therefore, in order to overcome such challenges to maintain and engage, event organizers employ Blockchain-based event management systems.

However, the potential of the Blockchain technology in the event industry remains largely unexplored. The related functions most businesses incorporate and practice are just the tip of the iceberg.

But, there are certain convincing applications of Blockchain in industries that are related to the event management sector. And these have enabled activities like the following.

1. Prevent ticket fraud

A serious concern for the event organizers is the potential fraud behind selling tickets.

Now, the tickets of popular matches like soccer sell out in no-time. And there are fans who fail to get one. So, they become desperate to try any alternative source to get a chance to look at their idols play.

This is when the ticket scalpers buy tickets beforehand and after that sell them. They sell them at exorbitant high prices to the helpless fans who couldn’t buy. And this happens to be a regular scenario with such events.

But, with Blockchain-based event management system, those in-charge can tokenize tickets and sell them on exclusive Blockchain platforms. With this, they always know and can manage the ones who can buy tickets from them.

Also, they can even allow second-hand ticket sales at their original prices. This way, they tend to eliminate the chances of predatory ticket scalping.

2. Validating visitor identities

If an event is about to hold an enormous number of attendees, it becomes problematic for the event organizer to tackle and control such a large crowd and to fill their demands.

Now, there is another thing that can happen. More than the ones invited can appear and add up to the commotion. For this, the visitor management department contributes in keeping track of the number of attendees and allowing entry to the ones who are authorized only.

The idea is to offer a hassle-free and convenient event experience. Or else, too many outside interventions disrupt the expected management and hampers the entire experience too.

Through Blockchain-based event management system tools, one can enable prompt attendee verification at events using virtual identity cards.

Now, these cards can be employed in conjunctions with event passes in order to authenticate their credentials as well as their eligibility to participate in the particular event.

3. Enhancing audience engagement

A great marketing platform, events can leave a lasting impression. They also ensure a high audience engagement level based on memorabilia.

For instance, leading sports teams like Juventus and Real Madrid connect with their fans and followers in order to keep them engaged.

 

This way, Blockchain-based event management systems are being increasingly popular. With a boost in their adoption, more and more companies are solving their problems.

However, the key to implement the Blockchain technology is to start small, clearly defining the issues being solved.

Understanding the Blockchain Architecture: Functionalities and Other Intricacies

Blockchain Architecture

The functions of Blockchain are known to all. But, the way it works isn’t. So, in order to understand, it is important to study the basic elements of Blockchain architecture.

Blockchain is an expanding list of cryptographically signed and irrevocable transactional records shared by all participants within a network.

It offers ample business benefits like greater transparency, improved traceability and enhanced security that make Blockchain stand out. And all of these special and advanced perks are possible only due to the complex and intelligent architecture of Blockchain.

Moreover, the majorities of database technologies turn to a client-server network where a server stores data and is administered. But, Blockchain is different. It uses a distributed network where all the network participants have the authority to access, update and maintain data. Eventually, this data moves through plenty of Blockchain architecture elements right before they are inserted as a block holding data in the Blockchain.

 

Blockchain architecture components

The way it works is not as simple as the definition sounds. When it comes to practicality, complex discourse is a constant. The rest of the blog will present the Blockchain architecture of Bitcoin in general.

1. Node

Blockchain happens to be a peer-to-peer network working on IP protocol. In this network, nodes are the computer that processes and authenticates transactions. Each and every node has a replica of the complete Blockchain database that stores all the information of a transaction. Finally, when multiple nodes possess similar transactional details stored in their database, there are considered as consensus.

When a new transaction to an existing one arrives, every node evaluates those transaction algorithms. In case the majority of these algorithm nodes come to a consensus which is a valid transaction, the transmission is recorded into the ledger along with a new block being added into the chain of transactions. Or else, it is denied.

Suppose if a new Bitcoin is added to the Blockchain, the details are delivered to every node. Each node then authenticates the addition of Bitcoin with different network databases. Then, it adds or rejects it accordingly.

2. Transactions

Transactions happen to be the smallest blocks of the Blockchain architecture. They store sender address, recipient’s address and other important data. Their function is to change the state of the agreed-upon Blockchain. Transactions are bundled and take the form of the blocks before being delivered to each node.

Now, each of the nodes verifies those transactions as they get distributed throughout the network. After the verification of the nodes, in case most of them arrive in consensus, the data is successfully added to the Blockchain.

In addition, transactions contain more than one input that act as references to outputs of earlier transactions. Besides, they also hold outputs that uphold an amount or an address.

How are things in Bitcoin?

Each transaction shifts the value of Bitcoin between two addresses. For instance, when Alex sends a Bitcoin to Cindy, the transactions will shift the value from his address to her.

This way, it leaves a reference for the earlier transaction’s output. Also, the transaction’s output becomes a public key. To this, Cindy will hold the private key along with a value of Bitcoin. Now, once the transaction gets verified, Cindy will successfully receive the Bitcoin value and the Blockchain will have all the detailed added.

3. Block

Blocks are the elements of the Blockchain architecture that bundle up a series of transactions and actively distribute them to the nodes of a Blockchain network.

The task of creating these blocks are that of the miners. A block comprises of metadata as well as some transactions that the miners select. The block header holds the metadata for nodes to use and authenticate the data of a block.

Moreover, the metadata comprises of various fields for instance,

  1. That is, the block’s current version.
  2. Merkel root hash, a cryptographic hash of all the transactions that are present in the block.
  3. Previous block header hash, a reference hash of a block’s parent block.
  4. Time of the block created
  5. Abb. For number used once.
  6. And encoded form of the current difficulty of the block and the target threshold.

 

How are things in Bitcoin?

Referring to the Bitcoin Blockchain architecture, users make transactions that sit in a pool unless a miner bundles it to craft a block. In the network, miners include any transaction. It is the consensus rules that validate and sorts transactions systematically.

4. Miners

To recollect, let us define miners again.

They are the nodes that bundle transactions and create valid blocks that the rest of the networks accept. They add a hash function to every block. Their feature is that miners are one-to-one functions and this indicates that they will lend the same hash functions with the same input.

Besides, they happen to be one-way functions. That is, it is not possible to work them backwards. This way, the hashing functions become an essential aspect that contributes to the security of the Blockchain architecture.

Moreover, it is due to hashing that it is impossible to change metadata of a block. That is because altering even a minute detail of the block header will create a new hash function altogether. And this will be authenticated once again before inserting it to the Blockchain ledger.

The mining process comprises of creating a new hash function and assessing whether the function fits the current difficulty level of the block.

How are things in Bitcoin?

In Bitcoin, this is an incentive that creates new coins right from coinbase transactions. This is a type of transaction present in all blocks that has a single output value. In case the miner’s block gets approval by the entire network, the address gets credited with the new Bitcoin.

5. Consensus

The concepts including processing, verifying, etc prior to adding them to the Blockchain is called consensus. Rules of the consensus ensure that the database copy of a node remains consistent with one another as well as the most update one.

Moreover, as a Blockchain network enlarges and grows, the consensus algorithms grow stronger. This happens due to the increasing number of participants leveraging their own database.

In addition, there are many consensus rules like Proof of Stake, Simplified Byzantine Fault Tolerance that defines rules for diverse actions.

 

Blockchain Architecture and the Technology Development

Now, centering towards how a Blockchain developer will craft a platform with the assistance of the Blockchain architecture components, one can classify the Blockchain network into diverse types: public, private, hybrid Blockchain and consortium. And these branches of Blockchain network offer various advantages according to the business model and need.

This way, the Blockchain technology performs to function with perfection.

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